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Category Archives: Q&A

Questions and answers with the leading thinkers and influencers of the day.

Publishing, Q&A, Return on Engagement

Questioning Content: Q&A with Kristina Halvorson

2010/05/06 | By Dan Levy | Responses (33)

Author, consultant and speaker Kristina Halvorson is the Web’s most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate relationship” with content marketing.

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Publishing, Q&A

The New Yorker On Brand: Q&A with Web Editor Blake Eskin

2010/05/03 | By Dan Levy | Responses (153)

As The New Yorker’s first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. We spoke about the challenges of maintaining editorial excellence – and earning ROI – with blogs, podcasts, social media…and the occasional Top 10 list.

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Publishing, Q&A, Travel, Vault

First Crass: Q&A with “Air Hostess” Pam Ann

2010/04/01 | By Dan Levy | Responses (13)

Crass, campy and politically incorrect, Pam Ann (aka Caroline Reid) is the world’s funniest fake flight attendant. We saw her perform in New York City recently where she won over a crowd of airline aficionados with her smart, tongue-in-cheek delivery. In an exclusive interview, we spoke to Reid about inflight entertainment, class (or lack thereof), and the funniest airline brands.

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Publishing, Q&A

The Future of Magazines is Here: Q&A with Susan Currie Sivek

2010/03/25 | By Dan Levy | Responses (13)

From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking number of new developments in the last year. We talked to journalism professor and media critic Susan Currie Sivek about custom publishing, revenue streams, and the “fluid” nature of magazines.

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Q&A, Return on Engagement, Travel

Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day

2010/03/17 | By Dan Levy | Responses (22)

With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We spoke to Southwest’s Christi Day about life after Kevin Smith.

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Q&A, Relationships, Travel

Banking on Airports: Q&A with HSBC’s Global Advertising Head

2010/01/29 | By Dan Levy | Responses (2)

With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.

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Entertainment, Q&A, Return on Engagement

The Future of Branded Entertainment: Q&A with Brent Friedman

2010/01/28 | By Russell Sparkman | Responses (68)

As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content marketer Russell Sparkman spoke to him about brand integration and the art of creating “universes worthy of devotion.”

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Q&A, Relationships, Return on Engagement, Travel

New Marketing Man: Q&A with Chris Brogan

2010/01/18 | By Dan Levy | Responses (22)

You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”

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Publishing, Q&A, Travel

Branded Media 2010: Q&A with Sir Martin Sorrell

2010/01/05 | By Raymond Girard | Responses (94)

As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about branded content, Rupert Murdoch’s dust-up with Google, and marketing to the consumer in transit.

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Design, Q&A, Relationships

A Design Apart: Q&A with Jeffrey Zeldman

2009/11/19 | By Dan Levy | Responses (88)

Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.

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