Questions and answers with the leading thinkers and influencers of the day.
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian… more
Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content… more
As a designer, programmer, and media critic, Microsoft FUSE Labs’ Gilad Lotan bridges various worlds that are near and dear to us at Sparksheet. We caught up with him in New York City this winter and chatted… more
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful prognosticators on the future of media. We caught up with him at International CES last month and spoke to him about his enduring… more
In his latest bestselling book, The Upside of Irrationality, behavioural economist Dan Ariely explores how defying logic can actually be good for business. We spoke to him about the ups and downs of… more
Brazil’s ballooning middle class is transforming the South American country into a global competitor. On the ground in São Paulo, Sparksheet’s Brazilian correspondent Renata Acioli spoke to TAM’s marketing director Manoela Amaro about how… more
We love content at Sparksheet, whether it exists in a mobile app, an airport, or the glossy pages of a magazine. That’s why we’ve joined forces with Love Content, a new initiative devoted to showcasing the… more
Cranky customers. Unpredictable wait times. If you think air travel is rough, just peek into an emergency room near you. We spoke to Detroit Medical Center’s Julian Bond about how the U.S. hospital is using social… more
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Curating the web.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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