Questions and answers with the leading thinkers and influencers of the day.
As a designer, programmer, and media critic, Microsoft FUSE Labs’ Gilad Lotan bridges various worlds that are near and dear to us at Sparksheet. We caught up with him in New York City this winter and chatted… more
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful prognosticators on the future of media. We caught up with him at International CES last month and spoke to him about his enduring… more
In his latest bestselling book, The Upside of Irrationality, behavioural economist Dan Ariely explores how defying logic can actually be good for business. We spoke to him about the ups and downs of… more
Brazil’s ballooning middle class is transforming the South American country into a global competitor. On the ground in São Paulo, Sparksheet’s Brazilian correspondent Renata Acioli spoke to TAM’s marketing director Manoela Amaro about how… more
We love content at Sparksheet, whether it exists in a mobile app, an airport, or the glossy pages of a magazine. That’s why we’ve joined forces with Love Content, a new initiative devoted to showcasing the… more
Cranky customers. Unpredictable wait times. If you think air travel is rough, just peek into an emergency room near you. We spoke to Detroit Medical Center’s Julian Bond about how the U.S. hospital is using social… more
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Content is the secret weapon for any brand looking to tell (and sell) their story. We asked business strategist Carol Roth and Oxford Communications’ Ben Grossman to… more
Telling stories is at the heart of what we do here at Sparksheet and it’s also the key to great marketing. We spoke to three BrandsConf speakers, Cisco's Tim Washer, Get… more
Before marketing themselves to the world, businesses need to foster their identities on the inside. We spoke to JWT Inside Senior Copy Writer Robert Fiesler about finding the right people to tell your… more
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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