Caring About Content: Video Q&As with Carol Roth and Ben Grossman
Content is the secret weapon for any brand looking to tell (and sell) their story. We asked business strategist Carol Roth and Oxford Communications’ Ben Grossman to… more
- Follow Sparksheet on Twitter
- Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
Q&A
Questions and answers with the leading thinkers and influencers of the day.
The Future of Branded Storytelling: Video Q&As with Tim Washer, Michael Margolis and David Knies
Telling stories is at the heart of what we do here at Sparksheet and it’s also the key to great marketing. We spoke to three BrandsConf speakers, Cisco's Tim Washer, Get… more
Marketing on the Inside: Video Q&A with JWT Inside’s Robert Fieseler
Before marketing themselves to the world, businesses need to foster their identities on the inside. We spoke to JWT Inside Senior Copy Writer Robert Fiesler about finding the right people to tell your… more
Advertising in the Digital Age: Video Q&A with Wunderman’s Nick Moore
As Executive Vice President and Chief Creative Officer at Wunderman New York, Nick Moore understands how media, marketing and advertising are being transformed by the digital revolution. We caught up with him… more
Making Out with Your Customers: Video Q&A with Saul Colt
Brand consultant and self-described "Smartest Man in the World" Saul Colt was one of BrandsConf's funniest presenters. We caught up with him backstage and asked… more
Tweet Like a Monster: Q&A with @Sesame Street’s Dan Lewis
As Sesame Street’s new media director, Dan Lewis has the hairy task of giving the beloved children’s brand a monster human voice. We spoke to the @BrandsConf presenter about… more
Branding Education: Q&A with Kyra Gaunt
Educator, musician and TED fellow Kyra Gaunt is one of @BrandsConf's most eclectic presenters. We spoke to her about the racial politics of social media and why universities need to act more… more
An Airport Finds its Voice: Q&A with @BostonLogan’s Lisa Allen Brown
In the run up to @BrandsConf, we’ll be chatting with a hodgepodge of conference presenters about how brands are becoming more human. And since we’re such aviation geeks, one of the first… more
Brands are People Too: Q&A with Jeff Pulver
On December 2nd, voice-over-Internet pioneer and conference curator Jeff Pulver launches @BrandsConf, an international event devoted to exploring the challenges brands face in the age of social media engagement.… more
The Future of Publishing is in Your Ear: Q&A with Hugh McGuire
Working “somewhere between book publishing and the Web,” Hugh McGuire is the man behind Iambik, "a new kind of audiobook company.” Launched in October, Iambik has already partnered with both up-and-coming indie… more
Popular Topics
- social media
- content
- brands
- travel
- marketing
- return on engagement
- publishing
- advertising
- branded entertainment
- airlines
- branding
- design
- engagement
- magazines
- transumer
- best of the web
- conferences
- events
- sparksheetTV
- emerging markets
- brandsconf
- storytelling
- IFE
- agency culture
- youtube
- journalism
- mobile
- interaction design
- video
- transmedia
- branded content
- airports
- hotels
- carolyn childs
- brazil
- business
The Sparkbeat
Curating the web.
- Super Bowl Ad Roundup
- Sparksheet at Dx3 Canada
- What is SOPA?
- Apple’s January Surprise
- CES 2012 Field Notes
- Happy Holidays from Sparksheet
Spark Quotes
Learning happens whether we like it or not. But the medium isn’t the problem; the content is.
What is Sparksheet?
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →Sparksheet TV
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Accolades
Awards we’ve won
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
Canadian Online Publishing Awards 2011
- Best Online-Only Site
- Best Web Design
- Best Blog
- Best Use of Social Media
- Best E-Newsletter
- Best Mobile-Optimized Site
- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
- Best E-Newsletter
- Best Mobile Application
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
Our Latest Tweets
You should follow us on twitter.Recent Comments
What readers had to say
fritz said:The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets- Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile 
Jason Fonceca said:I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital