‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Coca-Cola’s Content Journey: Q&A with Ashley Brown

Coca-Cola’s Content Journey: Q&A with Ashley Brown

The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. We spoke to Ashley Brown, Director of Digital Communications and Social Media, about the company’s… more

Public Media Bullseye: Q&A with Jesse Thorn

Public Media Bullseye: Q&A with Jesse Thorn

Brand marketers and American public radio used to be strange bedfellows. But brands who overlook the power of podcasts are leaving money on the table, NPR host and podcasting pioneer Jesse Thorn tells us in an exclusive interview. more

The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane

Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile. more

Co.Branding: Q&A with Fast Company’s Cliff Kuang

Co.Branding: Q&A with Fast Company’s Cliff Kuang

By segmenting its online audience by interest, Fast Company has transformed itself from a print magazine to a multichannel media brand. We spoke with Cliff Kuang, editor of Fast Company design spinoff Co.Design. more

Startup Journalism: Q&A with Craig Silverman

Startup Journalism: Q&A with Craig Silverman

As the founder of Poynter’s Regret the Error blog, Craig Silverman is journalism’s de facto accuracy czar. We spoke to him about his new content startup, Spundge, and why journalistic ethics are a business model problem. more

Page 5 of 15<<...34567...>>

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2020 Spafax, a tenthavenue company

Back to the top ↑