Questions and answers with the leading thinkers and influencers of the day.
There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage… more
What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru
Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of… more
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online… more
The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment. more
Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and… more
Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising. more
In-flight entertainment (IFE) has evolved from being just about delivering Hollywood (or Bollywood) blockbusters on airplanes. And while the world’s airlines have been slow to fully exploit the new ife, the opportunities in enhanced entertainment… more
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
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Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
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Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
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Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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