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Category Archives: Relationships

How agencies and clients, content creators and other businesses can work together. Everything B2B.

Relationships

Go Back to Sleep: Tips for Doing Business Across Time Zones

2010/04/12 | By Al St. Germain | Responses (9)

Working in the global economy means spending lots of time connecting with clients and colleagues on the other side of the world. But while it’s fun having friends with funny accents, those early morning conference calls and late-night emails can take their toll. Spafax’s Al St. Germain offers a few tips for doing business across time zones. Illustrated by our Web Director, Charles Lim!

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Entertainment, Relationships, Travel

The Cranky Flier: Booking Beyond Price

2010/03/18 | By Brett Snyder | Responses (9)

Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky Flier, suggests it’s time to give travellers a better sense of what they’re booking.

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Relationships, Travel

Like a Virgin: Live-Tweeting Sir Richard Branson

2010/02/17 | By Dan Levy | Responses (4)

Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.

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Q&A, Relationships, Travel

Banking on Airports: Q&A with HSBC’s Global Advertising Head

2010/01/29 | By Dan Levy | Responses (2)

With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.

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Q&A, Relationships, Return on Engagement, Travel

New Marketing Man: Q&A with Chris Brogan

2010/01/18 | By Dan Levy | Responses (22)

You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”

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Design, Q&A, Relationships

A Design Apart: Q&A with Jeffrey Zeldman

2009/11/19 | By Dan Levy | Responses (88)

Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.

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Relationships, Return on Engagement

Five Lessons From BlogWorld 2009

2009/11/03 | By Dan Levy | Responses (8)

We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy celebrities. Proving that what happens in Vegas stays online, Sparksheet editor Dan Levy shares five lessons he learned in BlogWorld.

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Relationships, Vault

The Big Pitch: Meeting Tips for Agencies and Clients

2009/10/29 | By Al St. Germain | Responses (9)

The client-agency relationship is a delicate dance and it all starts with that first fateful meeting. Spafax’s Al St. Germain offers a few pointers for people on both sides of the big pitch.

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