Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.
Keep Reading
Q&A, Relationships, Travel
Banking on Airports: Q&A with HSBC’s Global Advertising Head
With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.
Keep Reading
Q&A, Relationships, Return on Engagement, Travel
New Marketing Man: Q&A with Chris Brogan
You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”
Keep Reading
Design, Q&A, Relationships
A Design Apart: Q&A with Jeffrey Zeldman
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.
Keep Reading
Relationships, Return on Engagement
Five Lessons From BlogWorld 2009
We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy celebrities. Proving that what happens in Vegas stays online, Sparksheet editor Dan Levy shares five lessons he learned in BlogWorld.
Keep Reading
Relationships
The Big Pitch: Meeting Tips for Agencies and Clients
The client-agency relationship is a delicate dance and it all starts with that first fateful meeting. Spafax’s Al St. Germain offers a few pointers for people on both sides of the big pitch.
Keep Reading
Engagement Checkup
- Airline Business
- Box Office Mojo
- Brand Autopsy
- Bubblegeneration
- Business Traveller
- Ck’s Blog
- Content Marketing Today
- Development Blog
- Documentation
- FlyerTalk
- Gethin’s Inflight News Blog
- Greg Verdino
- IFExpress
- Influential Marketing Blog
- Jackson Fish Market
- Jeffrey Zeldman
- Junta42
- Karen von Hahn
- Mashable
- NewTeeVee
- Outspoken Media
- PR 2.0
- Runway Girl
- Six Pixels of Separation
- SKYTRAX Reviews
- The Social Concept
- TV.com
- Web Ink Now
- World Hum
- WPP – Leaders in Advertising, Branding, Marketing
- Writing on the Web
- FT.com / Style - The boom in branded magazines
- I Like to Watch - Salon.com
- MediaShift . On-Demand Publishing Opens Up Magazine Industry | PBS
- What thoughts about metered paywalls say about journalism, the public, and The New York Times » Nieman Journalism Lab
- The State of Online Video: Getting Paid for Content
- Custom Publishing | Ad Age Spurns Custom Publishing | Jim's Blog
- Marketing: Five Best Branded-Entertainment Deals of 2009 - Advertising Age - Madison+Vine: News
- http://canadianmags.blogspot.com/2010/01/2009-year-in-review.html
- Will Super Bowl sponsors stay in the game? - latimes.com
- Idea 004: the rise of the blogazine « Adam Westbrook
- Is journalism storytelling? « BuzzMachine
- Book of Oregon - Travel Oregon
- The American Diet: 34 Gigabytes a Day - Bits Blog - NYTimes.com
- Four Tips for Brands Embracing the New Methods of Storytelling - Advertising Age - Guest Columnists
- Eko: A Traffic Light Augmented by Progress Bars - information aesthetics
