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Category Archives: Relationships

How agencies and clients, content creators and other businesses can work together. Everything B2B.

Relationships, Return on Engagement

Branded Utility and the Case of Zipcar

2009/10/26 | By Adam Broitman | Responses (10)

Are brands stuck on conversations at content’s expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand.

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Publishing, Relationships, Return on Engagement

Mitch Joel: Six Pixels of Separation

2009/09/24 | By Mitch Joel | Responses (6)

Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.

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Q&A, Relationships, Travel

Marketing Influence: Q&A with Robert Cialdini

2009/07/28 | By Dan Levy | Responses (4)

Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of persuasion” to branded content, hotel greening initiatives and efforts to engage the consumer in transit.

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Relationships, Return on Engagement

Know Your Medium: The Marshall McLuhan Plan

2009/07/20 | By Andrew Davis | Responses (15)

Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.

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Design, Publishing, Q&A, Relationships, Travel, Vault

Design Will Save Your Brand: Q&A with Armin Vit

2009/06/23 | By Dan Levy | Responses (5)

Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and why a graphic designer is just a car mechanic who works on Photoshop.

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Relationships, Travel

Client Service: Mysteries Revealed

2009/06/01 | By Al St. Germain | Responses (3)

The client–supplier relationship is like a mystery novel with a missing final chapter. No one knows how to get it exactly right. But there are some things you can do to minimize hassle and maximize teamwork. As always, communication is key.

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