Every bit of content is the result of a strategy devised in an office and then signed off by both an agency and the client and then pushed out into the world. But does all that content take context into account? It should. Because context is… more
A Familiar Model is Going to Change the Way You Get Better. more
Artificial intelligence and biometrics are already being used in marketing. Andrew McStay examines the complicated ethics of empathic media. more
Jeffrey Spivock digs into Omotenashi, the Japanese philosophy of service, that the island nation's retailers are using to gain an edge on Western brands and bringing to a store near you. more
As newsrooms continue to cut journalists, ‘robo-reporters’ are picking up the slack, using data and language analysis to break news at a breathtaking pace. more
Jeff Swystun looks at how Warby Parker is disrupting the eyewear industry by blending online and in-store commerce, even while the company struggles to profit. more
Despite increased access to international TV and film, in Brazil demand for locally produced content is booming thanks to government regulation and a hunger for homespun material. more
From Wi-Fi equipped pylons to buses that offer passengers exclusive deals, private companies are investing in public infrastructure. Mike Lavigne examines connected cities and a few companies behind this surge in connectivity. more
Inflight Wi-Fi has mainstreamed, but not all airlines are taking full advantage. The Cranky Flier, Brett Snyder, looks at the dynamic world of inflight entertainment and how JetBlue is leading the pack with unexpected partnerships. more
Insight consultant Neil Sharman unpacks the increasingly complex relationship between news and advertising and explains why the controversy around reader trust and native ads may not be all that bad. more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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