Every bit of content is the result of a strategy devised in an office and then signed off by both an agency and the client and then pushed out into the world. But does all that content take context into account? It should. Because context is… more
A Familiar Model is Going to Change the Way You Get Better. more
Artificial intelligence and biometrics are already being used in marketing. Andrew McStay examines the complicated ethics of empathic media. more
Jeffrey Spivock digs into Omotenashi, the Japanese philosophy of service, that the island nation's retailers are using to gain an edge on Western brands and bringing to a store near you. more
As newsrooms continue to cut journalists, ‘robo-reporters’ are picking up the slack, using data and language analysis to break news at a breathtaking pace.
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Jeff Swystun looks at how Warby Parker is disrupting the eyewear industry by blending online and in-store commerce, even while the company struggles to profit. more
Despite increased access to international TV and film, in Brazil demand for locally produced content is booming thanks to government regulation and a hunger for homespun material. more
From Wi-Fi equipped pylons to buses that offer passengers exclusive deals, private companies are investing in public infrastructure. Mike Lavigne examines connected cities and a few companies behind this surge in connectivity. more
Inflight Wi-Fi has mainstreamed, but not all airlines are taking full advantage. The Cranky Flier, Brett Snyder, looks at the dynamic world of inflight entertainment and how JetBlue is leading the pack with unexpected partnerships. more
Insight consultant Neil Sharman unpacks the increasingly complex relationship between news and advertising and explains why the controversy around reader trust and native ads may not be all that bad. more