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QR Codes: Connecting the Online and Offline Worlds

From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.

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Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Why Trust Matters Online

Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.

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No Place Like a Rental Home: Unpacking PackLate

In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”

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You be the Brand: How Marketers Are Providing Co-Creation Experiences for Customers

From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.

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Beyond the Media: Q&A with Bob Garfield

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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