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Category Archives: Return on Engagement

How brands, content creators and marketers are engaging with people on the social web– and what it means for their bottom line.

Publishing, Return on Engagement

QR Codes: Connecting the Online and Offline Worlds

2010/09/01 | By Joey Tanny | Responses (15)

From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.

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Publishing, Return on Engagement

Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

2010/08/30 | By Dan Levy | Responses (8)

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Return on Engagement, Travel

Why Trust Matters Online

2010/08/25 | By Carolyn Childs | Responses (8)

Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.

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Return on Engagement, Travel

No Place Like a Rental Home: Unpacking PackLate

2010/08/11 | By Dan Levy | Responses (4)

In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”

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Return on Engagement

You be the Brand: How Marketers Are Providing Co-Creation Experiences for Customers

2010/08/09 | By Anita Windisman | Responses (17)

From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.

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Publishing, Q&A, Return on Engagement

Beyond the Media: Q&A with Bob Garfield

2010/06/21 | By Dan Levy | Responses (28)

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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