Powered by Spafax

Sign up to the Sparksheet Newsletter!

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Monday of every month.



Category Archives: Return on Engagement

How brands, content creators and marketers are engaging with people on the social web– and what it means for their bottom line.

Design, Entertainment, Return on Engagement, Travel

Airplanes ARE Social Media: Interaction Design In Flight

2009/08/26 | By Jay Vidyarthi | Responses (15)

As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the transumer. Here’s what he came up with.

Keep Reading
Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airlines on YouTube

2009/08/13 | By Dan Levy | Responses (10)

In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.

Keep Reading
Q&A, Return on Engagement, Travel

Untangling the Social Web

2009/08/11 | By Dan Levy | Responses (4)

There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage control and how the travel industry is navigating the social web.

Keep Reading
Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: This Week on Twitter

2009/07/23 | By Dan Levy | Responses (2)

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

Keep Reading
Relationships, Return on Engagement

Know Your Medium: The Marshall McLuhan Plan

2009/07/20 | By Andrew Davis | Responses (15)

Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.

Keep Reading
Publishing, Q&A, Return on Engagement

Fit to Print: Q&A with Robert Picard

2009/07/13 | By Dan Levy | Responses (5)

The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.

Keep Reading
Design, Return on Engagement

Story + Picture = Good Marketing

2009/07/02 | By Dan Levy | Responses (1)

We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.

Keep Reading
Engagement Checkup, Return on Engagement, Travel

Friends in High Places: Airlines on Facebook

2009/06/18 | By Dan Levy | Responses (5)

From the folks who brought you the definitive list of tweeting airlines, here’s our roundup of airlines using Facebook. The flight industry is all over the social network, posting fleet photos, responding to customer queries and advertising flight sales. Like a big, chaotic airport, the experience can be both exciting and frustrating.

Keep Reading
Return on Engagement, Travel

Social Media and Travel Were Made for Each Other

2009/06/08 | By Arjun Basu | Responses (6)

Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.

Keep Reading
Entertainment, Q&A, Return on Engagement

When the Media is the Message

2009/06/01 | By Mitch Joel | Responses (9)

Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising.

Keep Reading
Page 5 of 6123456