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Category Archives: Travel

Travel marketing, inflight entertainment and the Transumer– the consumer in transit.

Return on Engagement, Travel

Why Trust Matters Online

2010/08/25 | By Carolyn Childs | Responses (8)

Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.

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Return on Engagement, Travel

No Place Like a Rental Home: Unpacking PackLate

2010/08/11 | By Dan Levy | Responses (4)

In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”

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Design, Travel

Brand New Zealand: Q&A with Designworks

2010/07/05 | By Dan Levy | Responses (10)

How do you rebrand a city? Do you work with established symbols and perceptions, or take the brand in a new, aspirational direction? We spoke to Designworks’ Jef Wong about the New Zealand agency’s approach to place branding, airport design, and the inflight experience down under.

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Entertainment, Travel

Airplanes as Entertainment Centres

2010/06/30 | By Arjun Basu | Responses (2)

Every now and then Spafax editorial director and airplane geek Arjun Basu fills us in on the flightgeist. In this post, he explains how flying has becoming an excuse to catch up on his favourite TV shows or the latest Morgan Freeman flick.

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Publishing, Travel

Mobile in the Americas: Q&A with Wenceslao Casares

2010/06/28 | By Dan Levy | Responses (6)

Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas.

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Entertainment, Q&A, Travel

The Connected Car: Q&A with Ford Motor Company

2010/06/09 | By Dan Levy | Responses (26)

One of the oldest car brands in the world, Ford is leading the pack when it comes to new media. Fast Company even named the automaker as one of this year’s top 10 “Most Innovative Companies” in mobile technology, alongside Amazon and Apple. We spoke to three Ford executives about branding, social media and SYNC, Ford’s groundbreaking in-car entertainment and communications system.

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