Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky Flier, suggests it’s time to give travellers a better sense of what they’re booking.
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Q&A, Return on Engagement, Travel
Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We spoke to Southwest’s Christi Day about life after Kevin Smith.
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Engagement Checkup, Travel
Can Airline Podcasts Amplify the Brand Experience?
In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
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AVOD, Design, Travel
Flag Carriers: Cultural Entertainment and Design In Flight
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?
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Relationships, Travel
Like a Virgin: Live-Tweeting Sir Richard Branson
Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.
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AVOD, Engagement Checkup, Travel
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?
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Engagement Checkup
- Airline Business
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- WPP – Leaders in Advertising, Branding, Marketing
- Writing on the Web
- Foursquare Inks Deals With Major Media and Entertainment Brands
- FT.com / Style - The boom in branded magazines
- I Like to Watch - Salon.com
- MediaShift . On-Demand Publishing Opens Up Magazine Industry | PBS
- What thoughts about metered paywalls say about journalism, the public, and The New York Times » Nieman Journalism Lab
- The State of Online Video: Getting Paid for Content
- Custom Publishing | Ad Age Spurns Custom Publishing | Jim's Blog
- Marketing: Five Best Branded-Entertainment Deals of 2009 - Advertising Age - Madison+Vine: News
- http://canadianmags.blogspot.com/2010/01/2009-year-in-review.html
- Will Super Bowl sponsors stay in the game? - latimes.com
- Idea 004: the rise of the blogazine « Adam Westbrook
- Is journalism storytelling? « BuzzMachine
- Book of Oregon - Travel Oregon
- The American Diet: 34 Gigabytes a Day - Bits Blog - NYTimes.com
- Four Tips for Brands Embracing the New Methods of Storytelling - Advertising Age - Guest Columnists
