Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.
Keep ReadingNo Place Like a Rental Home: Unpacking PackLate
In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”
Keep ReadingTips for Working on the Road
Cramped airplane seats, dimly lit hotel rooms, painfully slow Internet – every business traveller is familiar with the challenges of getting work done on the road. Spafax’s Al St. Germain shares tips for making your next business trip a little more pleasurable.
Keep ReadingKeeping up with the Prosumer
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia’s Carolyn Childs wonders if travel brands can keep up with the “professional consumer.”
Keep ReadingWhat’s the Best Airport to Get Stuck In?
There are lots of reasons to spend time in an airport. Freak snowstorms, airline strikes, giant ash clouds. Or maybe you’re just a really big fan of Airworld. Whatever the reason, you have time to kill. So what airport would you choose to be in?
Keep ReadingBrand New Zealand: Q&A with Designworks
How do you rebrand a city? Do you work with established symbols and perceptions, or take the brand in a new, aspirational direction? We spoke to Designworks’ Jef Wong about the New Zealand agency’s approach to place branding, airport design, and the inflight experience down under.
Keep ReadingAirplanes as Entertainment Centres
Every now and then Spafax editorial director and airplane geek Arjun Basu fills us in on the flightgeist. In this post, he explains how flying has becoming an excuse to catch up on his favourite TV shows or the latest Morgan Freeman flick.
Keep ReadingMobile in the Americas: Q&A with Wenceslao Casares
Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas.
Keep ReadingThe Connected Car: Q&A with Ford Motor Company
One of the oldest car brands in the world, Ford is leading the pack when it comes to new media. Fast Company even named the automaker as one of this year’s top 10 “Most Innovative Companies” in mobile technology, alongside Amazon and Apple. We spoke to three Ford executives about branding, social media and SYNC, Ford’s groundbreaking in-car entertainment and communications system.
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