Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?
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Relationships, Travel
Like a Virgin: Live-Tweeting Sir Richard Branson
Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.
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AVOD, Engagement Checkup, Travel
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?
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Return on Engagement, Travel
Digital Asia: Cultural Differences and Localizing Your Brand
Asia is a big place. While digital media are thriving on the world’s largest continent, local differences in culture, infrastructure and access mean there’s no one-size-fits all approach for brands. TNS Australia’s Carolyn Childs breaks down the rules of digital engagement.
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Design, Travel
Brands That Click: How to Design a Great Travel Website
For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes explains how you can improve your customer’s experience, even before they become your customer.
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Q&A, Relationships, Travel
Banking on Airports: Q&A with HSBC’s Global Advertising Head
With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.
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Engagement Checkup
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