In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war. more
In his brand new book, Return on Influence, business consultant and blogger Mark Schaefer explains why influence is the new currency of the social media age. In this excerpt, Schaefer explain what that means for your brand. more
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
To most marketers, thought leadership and sales exist on opposite ends of the agency spectrum. But creating thought leading content has more to do with the bottom line than you think, argues communications consultant Craig Badings. more
Like most industries, PR has been transformed by social media. But that doesn’t mean people’s perceptions of so-called “spin doctors” have changed too. Arment Dietrich CEO and
A reporter walks into a marketing agency and a “branded journalist” is born. What once seemed like the set-up to a joke is just a reality of the new media age, explains content marketer Biserka Anderson. more
Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more
That a mostly silent French film won the Oscar for best picture is reason enough to check out The Artist. But the film’s surprising success carries some important lessons for content creators of all stripes, reports business writer Amanda… more
Book publishers have been in the business of telling stories to readers for hundreds of years. It’s time to bring this expertise to the world of digital content, writes marketing consultant Nina Lassam. more
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism. more
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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