Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has… more
If you’re a content creator it’s never been easier to create. But what about the poor souls on the other end of the pitch? Submittable’s Michael FitzGerald argues it’s time for techies to shift their… more
Too many brands in the kitchen? In our latest look at unexpected brand partnerships, award-winning food and travel writer Chris Johns explores what happens when gourmet chefs check in to a hotel near you. more
As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Business writer Amanda DiSilvestro offers some tips for navigating the… more
It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens. more
In today’s digital ecosystem the precious link is what feeds Google’s search algorithm, keeps content free and connects brands to new audiences. Business writer Amanda DiSilvestro unpacks the importance of linking. more
E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Wattpad’s Nina Lassam argues that when it comes to books, medium and message are intimately… more
In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more
Clothing brands are taking consumer choice to a whole new level. Thanks to the web, designing gear to fit each customer’s preference isn’t just possible – it’s good business, argues customization queen Anita Windisman. more
Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows originated on the printed page. Bestselling books don’t just make for quality reading – when brought to the small screen they’re good for ratings… more
Curating the web.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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