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Publishing Speaking the Language

Speaking the Language

Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural… more

Branding David Meerman Scott: Who Controls Your Message?

David Meerman Scott: Who Controls Your Message?

Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more

Publishing We Are All Publishers

We Are All Publishers

Rebecca Lieb, CEO of eConsultancy and former editor of ClickZ states the issue well: “The advertising of tomorrow is all about content.” Think about that for a second. For a brand to be heard, it has to be a part of a conversation with customers.… more

  Inside Scoble’s Starfish

Inside Scoble’s Starfish

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are… more

Agency Culture Client Service: Mysteries Revealed

Client Service: Mysteries Revealed

The client–supplier relationship is like a mystery novel with a missing final chapter. No one knows how to get it exactly right. But there are some things you can do to minimize hassle and maximize teamwork. As always, communication is key. more

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