The Humanization of Customer Loyalty
Loyalty programs have been around for ages, but many brands don’t get that what customers want is relevant content that serves them on a human level. Business strategist and @BrandsConf… more
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From Click to Brick and Back Again: Branding Across the Digital-Physical Divide
From location-based check-in apps to QR codes, the boundaries between physical and digital space are disappearing. Online marketing expert Angie Pascale offers tips on how brands can leverage their practices in both worlds to earn some return on… more
Turning Branded Contests into Branded Content
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru… more
Getting Good Buy-in on Web Projects
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
Cultural Lessons from a Global Marketer
The Internet has made business more global but agency culture still varies wildly from place to place. International marketer Miriam Berger shares tips and reflections on working around the world. more
Booking Travel Online: Using Content to Close the Sale
With social travel sites like TripAdvisor – not to mention Facebook – surging in popularity, brand websites and even online travel agents are playing a diminished role in the booking cycle. Travel marketing expert Beth Freedman explains how… more
The Television King Who Learned to Fly
In today’s fragmented media world, companies need to find creative ways to get their content in front of customers. Andrew Davis from Tippingpoint Labs tells the amazing story of Kalanithi Maran, the Indian… more
Connecting with Cruise Lines
For today’s travel marketing story, we turn our attention from the skies to the sea. Cruise marketing expert Chantal Scott explains how cruise lines are using branded media and technology to engage customers online and on board. more
TV Worth Checking Into
In our latest look at the future of location-based check-in apps, bestselling author and digital marketer Mitch Joel, President of Twist Image,… more
QR Codes: Connecting the Online and Offline Worlds
From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space. more
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The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
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