Branded Content + Entertainment
Facebook launches “Places” feature with a promo video that breaks down the “why” of check-in better than Foursquare ever did.
Forget location, people would rather check in to their favourite TV show.
How retail brands are engaging consumers by telling stories.
Airlines + Travel Marketing
Delta starts selling flights on Facebook.
United-Continental merger has brand loyalists feeling blue.
New FLYSmart airport app blurs the line between outdoor advertising and mobile media.
Media + Magazines
Will ads in books save the publishing industry…or destroy it?
As baby boomers age, an American retirement magazine thrives.