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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Columns

The Content Revolution

Contentextual Drift: The Content Industry Needs a Dose of Reality

Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu.

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Travel Touchpoints

TNS Australia’s Carolyn Childs explores how travel brands are using new platforms to connect with people around the world.

Travel Touchpoints

Beyond Boomtown: Second Tier Cities in Emerging Markets

In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world.

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Travel Touchpoints
Emerging Markets Leap into Mobile

Emerging Markets Leap into Mobile

The world’s emerging markets are embracing mobile technology at incredible rates, but each in its own culturally nuanced way. In her latest column, TNS Australia’s Carolyn Childs advises travel brands to understand local differences before taking… more

Travel Touchpoints
Sex Still Sells in Emerging Markets

Sex Still Sells in Emerging Markets

The world’s “emerging markets” are brimming with opportunities for brands, but each comes with its own local quirks and challenges. In her latest column, TNS Australia’s Carolyn Childs explains that while sex is still a universal selling… more

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Video Branded

Alphabird’s Alex Rowland on the future of online video and branded entertainment.

Video Branded

The Rise of Performance-Based Video

If an ad plays on YouTube and nobody watches it, does it make an impression? In his latest column, Alphabird's Alex Rowland breaks down the increasingly complex online video advertising game and why it all comes down to measuring – and rewarding – performance.

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Video Branded
Branded Entertainment vs. Viral Videos

Branded Entertainment vs. Viral Videos

Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why… more

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The Content Revolution

Spafax Content Director Arjun Basu believes content is everywhere, everything is content and that brands are on the front lines of the content revolution.

The Content Revolution

Contentextual Drift: The Content Industry Needs a Dose of Reality

Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu.

Keep Reading →
The Content Revolution Content By Any Other Name

Content By Any Other Name

The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web. more

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The Design Code

Whether in print, online, or on some other shiny screen, design is informed by the content it’s serving. Sparksheet Design Director Charles Lim on designing and developing across platforms.

Feature Article

Turning the Page on Magazine Apps: The Future of Digital Content is on the Web

In his last column, Sparksheet design director Charles Lim argued that the problem with magazine apps is that they’re often just “print in digital clothing.” This time he suggests that publishers looking for a solution need not look any further than the trusty web browser.

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Engagement Checkup

In the digital age, brands are more connected than ever before. But which ones are really connecting with customers?

Engagement Checkup

Why Reddit is a Brand’s Best Friend

Social news website Reddit has become digital ground zero for sticky content, curated by a passionate community. Dx3’s Jordan Markowski asks, “Why aren’t brands paying attention?”

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The Transumer

The consumer in transit. The transient consumer. The global citizen. Whichever definition you prefer, there’s no doubt that we have unique and elusive needs when we’re on the go, and it’s up to brands to figure out how to fulfill them.

Luxury Brands

Storied: Luxury Hotels Star in Their Own Branded Films

Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online.

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Travel Airplane Food Goes High-End

Airplane Food Goes High-End

In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more

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China in Motion

On-the-ground stories and insights into China’s emerging consumer class.

Feature Article

Chinese Luxury: The Rise of China’s New Elite

Who are you calling an emerging market? From a maturing upper class to satellite cities in the spotlight, China’s luxury boom has come into its own, reports Shanghai-based writer Lisa Movius.

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Feature Article Shanzhai: China’s Brand Copycats

Shanzhai: China’s Brand Copycats

China’s consumer class is on the rise, but visitors may still find themselves checking in to a “Marvelot” or shopping at a “Dolce and Banana.” In this month's feature article, columnist Kunal Sinha looks at China’s copycat problem and… more

China in Motion
Old and New Converge in Hong Kong

Old and New Converge in Hong Kong

As Sparksheet’s China columnist, Ogilvy & Mather’s Kunal Sinha gives us a first-hand look at the emerging Chinese consumer class. This month he reports on a hot summer day in Hong Kong – a city where the old and new worlds collide in unexpected… more

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Brand Brazil

Brazil may be the most digitally engaged country in the world, but most marketers fail to see past the samba. Sparksheet’s Brazilian correspondents bring you the latest on South America’s social media nation.

Podcast

Good Ideas: The Sparksheet Podcast – “Brand Brazil”

At Sparksheet we’re proud to call ourselves a multiplatform magazine and today we’re adding yet another platform to our content arsenal – a podcast! We’re big believers in the power and intimacy of audio and agree with folks like Mitch Joel and Jay Baer that podcasting is an undervalued and underutilized medium. Called “Good Ideas” after [...]

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The Business of Storytelling

Corporate strategist Gunther Sonnenfeld waxes analytic on the role of storytelling and curation in today’s branded world.

The Business of Storytelling

The Human Side of Brand Storytelling

In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy.

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The Business of Storytelling
The Business of Storytelling

The Business of Storytelling

Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more

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Marketing to Muslims

There are 1.8 billion Muslims in the word and they’re young, tech-savvy and drastically under-served by brands. Here’s what marketers need to know about the emerging Muslim consumer.

Marketing to Muslims

How Shariah Friendly Is Your Brand?

Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think.

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company

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