http://sparksheet.com/content-and-the-customer-experience-delivering-an-engagement-dividend/ Good ideas about content, media & marketing Mon, 21 May 2012 08:53:37 +0000 hourly 1 http://sparksheet.com/content-and-the-customer-experience-delivering-an-engagement-dividend/#comment-237 Engagement Checkup: Airline iPhone Apps -- Why do so few airlines have native apps? | Sparksheet Wed, 14 Oct 2009 17:17:38 +0000 http://sparksheet.com/?p=1#comment-237 [...] be developers, they can still be facilitators, connecting brands and Transumers throughout the journey cycle. Travellers crave useful content in their medium of choice and if airlines don’t provide them [...] [...] be developers, they can still be facilitators, connecting brands and Transumers throughout the journey cycle. Travellers crave useful content in their medium of choice and if airlines don’t provide them [...]

]]> http://sparksheet.com/content-and-the-customer-experience-delivering-an-engagement-dividend/#comment-70 Engagement Checkup: This Week on Twitter airlines return on engagement | Sparksheet Thu, 23 Jul 2009 14:21:53 +0000 http://sparksheet.com/?p=1#comment-70 [...] The safety video alone has more than 4 million views on YouTube, which is an incredibly impressive return on engagement (ROE) for a relatively small [...] [...] The safety video alone has more than 4 million views on YouTube, which is an incredibly impressive return on engagement (ROE) for a relatively small [...]

]]> http://sparksheet.com/content-and-the-customer-experience-delivering-an-engagement-dividend/#comment-54 KonstantinMiller Mon, 06 Jul 2009 18:03:50 +0000 http://sparksheet.com/?p=1#comment-54 Hi. I like the way you write. Will you post some more articles? Hi. I like the way you write. Will you post some more articles?

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