Comments on: Mr. Magazine and the Brand Experience: Q&A with Sami Husni http://sparksheet.com/content-that-counts-qa-with-samir-husni/ Good ideas about content, media & marketing Mon, 21 May 2012 08:53:37 +0000 hourly 1 By: Os Dilemas da Diagramação de Magazines Apps | Zona Digital http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-16070 Os Dilemas da Diagramação de Magazines Apps | Zona Digital Tue, 23 Aug 2011 03:19:08 +0000 http://sparksheet.com/?p=588#comment-16070 [...] objetivo de transferir uma revista para as telas deveria ser ampliar a “experiência de revista“, mesmo que isso signifique quebrar algumas regras de [...] [...] objetivo de transferir uma revista para as telas deveria ser ampliar a “experiência de revista“, mesmo que isso signifique quebrar algumas regras de [...]

]]> By: Bangkok Apartments http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-15361 Bangkok Apartments Thu, 04 Aug 2011 17:02:34 +0000 http://sparksheet.com/?p=588#comment-15361 I'm really enjoying the design and layout of your site. It's a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work! I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work!

]]> By: The Humanization of Customer Loyalty | Sparksheet http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-15005 The Humanization of Customer Loyalty | Sparksheet Mon, 18 Jul 2011 14:42:02 +0000 http://sparksheet.com/?p=588#comment-15005 [...] that are outside of what you are directly selling. For instance, luxury car companies produce lifestyle magazines and provide discounts for high-end travel for their discerning customer [...] [...] that are outside of what you are directly selling. For instance, luxury car companies produce lifestyle magazines and provide discounts for high-end travel for their discerning customer [...]

]]> By: Content to Curl Up With: Q&A with CBS’ Jeremy Murphy | Sparksheet http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-8820 Content to Curl Up With: Q&A with CBS’ Jeremy Murphy | Sparksheet Mon, 07 Mar 2011 15:56:17 +0000 http://sparksheet.com/?p=588#comment-8820 [...] Mr. Magazine and the Brand Experience: Q&A with Sami Husni [...] [...] Mr. Magazine and the Brand Experience: Q&A with Sami Husni [...]

]]> By: Michelle O'Hagan http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-1435 Michelle O'Hagan Mon, 29 Mar 2010 23:11:15 +0000 http://sparksheet.com/?p=588#comment-1435 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jmeyers: The role of branded content (custom publishing) in the future of media. http://bit.ly/2DxKcv</span></span> RT @jmeyers: The role of branded content (custom publishing) in the future of media. http://bit.ly/2DxKcv

]]> By: Jennifer http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-1147 Jennifer Tue, 02 Feb 2010 22:47:09 +0000 http://sparksheet.com/?p=588#comment-1147 I'm a die hard print magazine veteran (who has been creating special issues and special advertising sections since 1991) so I agree with much of what he says here. But I also work hard to help clients build their brand. Often through custom publications. I really disagree with his take on branding and Nike. On the contrary, MUCH research has supported the fact that people are more inclined/comfortable buying a brand they're familiar with and have had a good "experience" with (even if it's the fact that they loved the T.V. commercial). Great piece overall, but I had to re-read his comments there twice because I couldn't believe what I was reading! I’m a die hard print magazine veteran (who has been creating special issues and special advertising sections since 1991) so I agree with much of what he says here.

But I also work hard to help clients build their brand. Often through custom publications. I really disagree with his take on branding and Nike. On the contrary, MUCH research has supported the fact that people are more inclined/comfortable buying a brand they’re familiar with and have had a good “experience” with (even if it’s the fact that they loved the T.V. commercial). Great piece overall, but I had to re-read his comments there twice because I couldn’t believe what I was reading!

]]> By: Aircraft Design and the Asian Transumer: Q&A with Daniel Baron | Sparksheet http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-370 Aircraft Design and the Asian Transumer: Q&A with Daniel Baron | Sparksheet Tue, 10 Nov 2009 17:57:13 +0000 http://sparksheet.com/?p=588#comment-370 [...] need to reduce weight has seen carriers temporarily or permanently remove all paper except for the inflight magazine. Also keep in mind that many Asian airlines with large hub operations cater to an incredibly [...] [...] need to reduce weight has seen carriers temporarily or permanently remove all paper except for the inflight magazine. Also keep in mind that many Asian airlines with large hub operations cater to an incredibly [...]

]]> By: Lessons From BlogWorld 2009 « Hopeful & De-Pressed http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-337 Lessons From BlogWorld 2009 « Hopeful & De-Pressed Fri, 06 Nov 2009 20:57:05 +0000 http://sparksheet.com/?p=588#comment-337 [...] to determine what readers care about. Blogcritics publisher Eric Olsen waxed nostalgic about the tactile experience of print magazines. Rather than eye each other suspiciously, old and new media types shared best practices and ideas [...] [...] to determine what readers care about. Blogcritics publisher Eric Olsen waxed nostalgic about the tactile experience of print magazines. Rather than eye each other suspiciously, old and new media types shared best practices and ideas [...]

]]> By: Five Lessons From BlogWorld 2009 (#bwe09) | Sparksheet http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-294 Five Lessons From BlogWorld 2009 (#bwe09) | Sparksheet Tue, 03 Nov 2009 16:51:29 +0000 http://sparksheet.com/?p=588#comment-294 [...] to determine what readers care about. Blogcritics publisher Eric Olsen waxed nostalgic about the tactile experience of print magazines. Rather than eye each other suspiciously, old and new media types shared best practices and ideas [...] [...] to determine what readers care about. Blogcritics publisher Eric Olsen waxed nostalgic about the tactile experience of print magazines. Rather than eye each other suspiciously, old and new media types shared best practices and ideas [...]

]]> By: Lisa Murray http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-594 Lisa Murray Tue, 13 Oct 2009 22:39:41 +0000 http://sparksheet.com/?p=588#comment-594 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Lisa Husni on 'Custom Publishing is the future of print' and brands. http://tinyurl.com/nw6akk RT @jmeyers. http://ff.im/-9LsZP</span></span> Lisa Husni on 'Custom Publishing is the future of print' and brands. http://tinyurl.com/nw6akk RT @jmeyers. http://ff.im/-9LsZP

]]> By: Lisa Murray http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-595 Lisa Murray Tue, 13 Oct 2009 22:29:37 +0000 http://sparksheet.com/?p=588#comment-595 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Husni on 'Custom Publishing is the future of print' and brands. http://tinyurl.com/nw6akk RT @jmeyers</span></span> Husni on 'Custom Publishing is the future of print' and brands. http://tinyurl.com/nw6akk RT @jmeyers

]]> By: Seamus D. Lee http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-226 Seamus D. Lee Tue, 06 Oct 2009 18:50:20 +0000 http://sparksheet.com/?p=588#comment-226 A fascinating interview. Magazines as slow cooked food- I love it. One thing that confused me is Mr. Husni's point that I will read Tennis Magazine if I have to pay something for it, but not so much if it comes free. So then why do I read En Route? It attracts me even if I pay zilch for it. I think that what the plane trip context offers is: prestige exclusivity (magazine only available to those "members" flying Air Canada) + captivity (you are in that seat for the duration) + in-the-groove alignment (you are unmoored and on your way; the magazine is about dream locations; it fits my mindscape). A fascinating interview. Magazines as slow cooked food- I love it. One thing that confused me is Mr. Husni’s point that I will read Tennis Magazine if I have to pay something for it, but not so much if it comes free. So then why do I read En Route? It attracts me even if I pay zilch for it. I think that what the plane trip context offers is: prestige exclusivity (magazine only available to those “members” flying Air Canada) + captivity (you are in that seat for the duration) + in-the-groove alignment (you are unmoored and on your way; the magazine is about dream locations; it fits my mindscape).

]]> By: WiFi with Wings: Q&A with Michael Planey on the future of inflight connectivity | Sparksheet http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-204 WiFi with Wings: Q&A with Michael Planey on the future of inflight connectivity | Sparksheet Wed, 30 Sep 2009 17:34:13 +0000 http://sparksheet.com/?p=588#comment-204 [...] impact will inflight connectivity have on traditional IFE, like custom magazines and audio/video-on-demand [...] [...] impact will inflight connectivity have on traditional IFE, like custom magazines and audio/video-on-demand [...]

]]> By: jmeyers http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-596 jmeyers Wed, 16 Sep 2009 19:55:16 +0000 http://sparksheet.com/?p=588#comment-596 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Husni talks about why Custom Publishing is the future of print. http://tinyurl.com/nw6akk</span></span> Husni talks about why Custom Publishing is the future of print. http://tinyurl.com/nw6akk

]]> By: Amanda Rappak http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-597 Amanda Rappak Wed, 16 Sep 2009 19:46:45 +0000 http://sparksheet.com/?p=588#comment-597 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">-brilliant- RT @spafax_arjun Custom publishing and the magazine as Slow Food | Sparksheet http://bit.ly/nruRR via @kimpittaway</span></span> -brilliant- RT @spafax_arjun Custom publishing and the magazine as Slow Food | Sparksheet http://bit.ly/nruRR via @kimpittaway

]]> By: Bloo-er Station http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-598 Bloo-er Station Tue, 15 Sep 2009 20:43:26 +0000 http://sparksheet.com/?p=588#comment-598 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @spafax_arjun: Great analogy: "The magazine as Slow Food" Sparksheet http://bit.ly/nruRR</span></span> RT @spafax_arjun: Great analogy: "The magazine as Slow Food" Sparksheet http://bit.ly/nruRR

]]> By: Ken http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-169 Ken Tue, 15 Sep 2009 19:10:29 +0000 http://sparksheet.com/?p=588#comment-169 Let us never forget that whether you observe or influence it - the real bottom line is understanding, predicting and ultimately controlling people's behavior. Empires like McDonalds, Walmart and Disney have always and will going forward grow or die on their ability to do this. Let us never forget that whether you observe or influence it – the real bottom line is understanding, predicting and ultimately controlling people’s behavior. Empires like McDonalds, Walmart and Disney have always and will going forward grow or die on their ability to do this.

]]> By: Paul http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-168 Paul Tue, 15 Sep 2009 15:52:35 +0000 http://sparksheet.com/?p=588#comment-168 Wow, completely disagree with comments about Nike. One of Phil Knight's (Nike's founder) primary goals was to create a brand around lifestyle, not the shoes they make. People actually do fall in love with a brand. Jordan (part of Nike) just surpassed $1billion in sales. The shoes got them there from a sales perspective but a large part of the aura around Jordan is the association with the brand, not the sneakers themselves. Look at their advertising, the shoes are hardly ever prominent in any of it: print, online or TV. Nike would be the worst company to choose for defend this argument. Despite being the most overused term in advertising, it's about aspiration, not the gear: http://www.youtube.com/watch?v=SZjbTq4DcAQ Wow, completely disagree with comments about Nike. One of Phil Knight’s (Nike’s founder) primary goals was to create a brand around lifestyle, not the shoes they make. People actually do fall in love with a brand. Jordan (part of Nike) just surpassed $1billion in sales. The shoes got them there from a sales perspective but a large part of the aura around Jordan is the association with the brand, not the sneakers themselves. Look at their advertising, the shoes are hardly ever prominent in any of it: print, online or TV. Nike would be the worst company to choose for defend this argument.

Despite being the most overused term in advertising, it’s about aspiration, not the gear:

]]> By: Cristian http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-167 Cristian Tue, 15 Sep 2009 15:08:50 +0000 http://sparksheet.com/?p=588#comment-167 Always I´ve thought about the "relative value" of the different awards. I really believe that the security that give us do a good work, and a happy client at the end of the process, is sufficient prize. The award must be a consequence, not the unique and final objective. Always I´ve thought about the “relative value” of the different awards. I really believe that the security that give us do a good work, and a happy client at the end of the process, is sufficient prize. The award must be a consequence, not the unique and final objective.

]]> By: Kim Pittaway http://sparksheet.com/content-that-counts-qa-with-samir-husni/#comment-599 Kim Pittaway Tue, 15 Sep 2009 14:30:43 +0000 http://sparksheet.com/?p=588#comment-599 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @spafax_arjun The magazine as Slow Food | Sparksheet http://bit.ly/nruRR</span></span> RT @spafax_arjun The magazine as Slow Food | Sparksheet http://bit.ly/nruRR

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