ctrl-alt-deleteIt gets harder every year to think of an industry that hasn’t been disrupted by the internet. Brands big and small are finding themselves sandwiched between a dead (or dying) business model and an uncertain future.

Blogger, podcaster and Twist Image president Mitch Joel calls this state “purgatory” and in his new book, CTRL ALT Delete, he argues that it’s time for businesses and individuals to “reboot.”

Mitch has been a friend of Sparksheet since the beginning and he joined us for a Google+ Hangout to talk about his thoughtful and thought-provoking book, which comes out on May 21.

Our conversation covers everything from screen shifting and mobile marketing, to how to have “safe sex with data” and why the world should be a little more “squiggly.”

What does that mean? Watch the Hangout below: