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This Month’s Sparks:

Marketing is a Human Activity - Feature Article
Sparksheet - Good ideas about content, media and marketing


Happy June,


Please accept our apologies for the old links that appeared in this month’s newspaper, sent yesterday. The correct articles from May are now attached, and we hope you enjoy reading them!


Last month, we were reminded, again, that marketing is at its heart a (very) human activity, and that marketers are starting to realize, again, that everything shiny and new needs a person to… make things shiny and new.


Jeff Swystun went beyond buzzwords to examine the fundamentals of marketing, reminding all of us to draw inspiration from our interpersonal connections to really send the message home. In other words, be nice.


As both creator and CEO of School Agency, Max Lenderman knows a thing or two about marketing. He gives us a compelling overview of how even the biggest, most impersonal companies are making waves in the industry by returning to Experiential Marketing, and handing content creation back to the people.


Two very different marketing veterans both warning of the same thing in their own way: don’t leave marketing to the bots.


Ask Us a Question!


If you have a question you’d like answered by industry leaders or if you’d like to write about the latest trends in content marketing, technology and media, get in touch with us via TwitterInstagramFacebook or  LinkedIn, or else via old-fashioned email.


— The Sparksheet Team

Are You Experienced? The final frontier of content marketing is all about you.

First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want it – with the people.


Marketing is a Human Activity

As bots become more and more prevalent, as brands take an aggressive approach to social media, and as everyone drowns in data, it’s worth remembering that successful marketing has always been about one thing only: a personal connection.


Check out more at sparksheet.com!

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