Adam Crowley @140conf - Image by bjmccray via Flickr

Hot off reaching its 10 million users milestone, Foursquare announced this week that it has jumped on the daily-deal bandwagon, expanding its Specials platform and partnering with sites such as LivingSocial and Gilt, among others.

This newest venture is just the latest move by Foursquare in its ever-expanding quest to get people away from their computer screens and into the real world.

During his sit-down with Mashable’s Adam Ostrow at last month’s 140conf, Dennis Crowley, the site’s co-founder, discussed taking Foursquare “to the next level.” One of Crowley’s main goals is to make the site’s wealth of crowd-sourced content more accessible to users who don’t necessarily want to “check in” all of the time.

The biggest change in the location-based social network over the past year, Crowley said, has been the explosion of merchants and brands that are adapting to (and banking on) the concept of checking in.

Sparksheet editor Dan Levy caught up with Dennis Crowley backstage to discuss just how Foursquare is bridging the online and offline worlds and how brands are leveraging the site’s rich user-generated content.