Stop worrying about making “good ads” and start thinking about how to make advertising “good.” That was the core message of Cindy Gallop’s inspiring, TED-esque talk at last month’s Tomorrow Awards conference.
Gallop pointed out the irony in the fact that the creator of Mad Men – the advertising world’s pet TV program – was at odds with his network bosses over the fact that they wanted him to integrate more advertising into the show.
“People love advertising in particular,” Gallop said, pointing out that everyone has a favourite TV commercials or jingle, “but they hate advertising in general.”
That sense of frustration convinced Gallop, a former Chairman at Bartle Bogle Hegarty, to ditch traditional advertising for the wild west of Web activism and entrepreneurship. Her first solo venture, Make Love Not Porn, broke down some of the myths people have about sex due to the proliferation of Internet pornography (warning: link is not quite safe for work).
Her current project, IfWeRanTheWorld, is a simple Web platform that brings together people’s good intentions with corporate good intentions to turn them into “collective actions.” We sat down with Gallop after her talk to chat about why “the future of branding is action,” as she puts it.
It is so uplifting to hear Cindy Gallop say that it is not only possible, but necessary, for companies to do good and make money at the same time. This is something I have believed for years, and it’s so important for others to realize that doing something good and making money are not mutually exclusive. I think as people become more conscious consumers, they want to know that they are supporting companies who care about the product or service they are offering and are not led solely by their profit margin. I think Cindy’s approach is an intelligent one, of trying to change the way we look at advertising from the inside, instead of trying to fight against it.
@sparksheet – If She Ran the World: Video Q&A with Cindy Gallop http://bit.ly/i0Es97 Great Stuff!
If She Ran the World: Video Q&A with Cindy Gallop http://is.gd/hbzLM1
"People love advertising in particular… but they hate advertising in general." Video Q&A with Cindy Gallop http://bit.ly/dOAdTe
RT @Sparksheet: "The future of branding is action" http://j.mp/eY3HV4 Our Q&A with @cindygallop from the @TomorrowAwards
RT @Sparksheet: "The future of branding is action" http://j.mp/eY3HV4 Our Q&A with @cindygallop from the @TomorrowAwards
RT @Sparksheet: "The future of branding is action" http://j.mp/eY3HV4 Our Q&A with @cindygallop from the @TomorrowAwards
RT @Sparksheet: "The future of branding is action" http://j.mp/eY3HV4 Our Q&A with @cindygallop from the @TomorrowAwards
RT @cindygallop: RT @Sparksheet: "The future of branding is action" http://j.mp/eY3HV4 Our Q&A with @cindygallop from the @TomorrowAwards
RT @cindygallop: Me on the future of advertising, IfWeRanTheWorld as action graph & making shit happen: @tomorrowawards http://ow.ly/4CYEo
Rule to live by: If you don't like something, don't whinge about it, do something – change it. http://bit.ly/dOAdTe @cindygallop
RT @Sparksheet Stop worrying abt making “good ads” & start thinking abt how to make advertising “good” Q&A w @CindyGallop http://ow.ly/4CT8g
RT @Sparksheet Stop worrying abt making “good ads” & start thinking abt how to make advertising “good” Q&A w @CindyGallop http://ow.ly/4CT8g
RT @Sparksheet Stop worrying abt making “good ads” & start thinking abt how to make advertising “good” Q&A w @CindyGallop http://ow.ly/4CT8g
I love you, cindy! Stop worrying abt making “good ads” & start thinking abt how to make advertising “good” @CindyGallop http://t.co/IKkvs4A”
RT @sparksheet: Stop worrying about making “good ads” – think about how to make advertising “good.” Q&A with @cindygallop http://ow.ly/4CT8g
RT @sparksheet: If She Ran the World: Video Q&A with Cindy Gallop http://bit.ly/hw3FPU
"The Future Of #Branding Is Action." – http://j.mp/eY3HV4 > Q&A with @cindygallop from the @TomorrowAwards – via @Sparksheet
If She Ran the World: Video Q&A with Cindy Gallop http://feedproxy.google.com/~r/sparksheet/~3/HUV45wLEbs4/
RT @TPLDrew: If She Ran the World: Video Q&A with Cindy Gallop http://feedproxy.google.com/~r/sparksheet/~3/HUV45wLEbs4/
RT @cindygallop: RT @TPLDrew: If She Ran the World: Video Q&A with Cindy Gallop http://feedproxy.google.com/~r/sparksheet/~3/HUV45wLEbs4/
@mikemgerr Please watch this video: http://t.co/DlsiQkeg and read this: http://t.co/7lpIlDa3
@mikemgerr Please watch this video: http://t.co/DlsiQkeg and read this: http://t.co/7lpIlDa3
http://t.co/fJuNkJPH
[...] switching to tech, Gallop was a major proponent of the value of well made advertising. As she has explained, “people love advertising in particular,” ask anyone what their favorite commercial is and they [...]