Sparksheet QuestionSEO isn’t dead. SEO is changing.
Tactics and tricks that worked “back in the day”, don’t have the same effect now. But that doesn’t mean that Search Marketing is something to start drafting a eulogy for.
In my eyes, SEO has evolved into more of an all-encompassing Search Marketing umbrella. Some of these newer aspects I’ve seen are video, content, and UX. But that doesn’t mean that keywords are dead. It doesn’t mean that crawling, indexing and architecture on now things to throw out the window. I would say this main area to focus on is setting up your sites for success while continuing to learn new techniques and test them.


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