SEO isn’t dead. SEO is changing.
Tactics and tricks that worked “back in the day”, don’t have the same effect now. But that doesn’t mean that Search Marketing is something to start drafting a eulogy for.
In my eyes, SEO has evolved into more of an all-encompassing Search Marketing umbrella. Some of these newer aspects I’ve seen are video, content, and UX. But that doesn’t mean that keywords are dead. It doesn’t mean that crawling, indexing and architecture on now things to throw out the window. I would say this main area to focus on is setting up your sites for success while continuing to learn new techniques and test them.
There are no stupid questions. And that includes The Sparksheet Question. What’s that, you ask? It’s Sparksheet going directly to industry leaders to answer our obviously naïve questions about today’s technology, marketing and content trends. If you have any questions you’d like to ask, and more importantly, would like answered, tweet our Community Manager.