Creating great content is not something people can easily add to their daily to do lists.

On top of that, most businesses struggle with creating content which their consumers find valuable, let alone conversational.

As a client service director for an online pr agency (wedocommunications.com), I sometimes offer new clients to rewrite some of their stuff. That usually makes people see the light. Because it get so much better.

And! We don’t do it multi tasking either. Writing days are writing days. No phones, no Internet (well, ok, maybe a tiny bit of internet ;-.).

Thanks for your post and season greetings from The Netherlands.