Comments on: KLM Diary: Media Lessons from a Day in Flight http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/ Good ideas about content, media & marketing Wed, 08 Feb 2012 15:10:32 +0000 hourly 1 By: Tips for Working on the Road: Business Travel at It's Best | Sparksheet http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-3646 Tips for Working on the Road: Business Travel at It's Best | Sparksheet Tue, 07 Sep 2010 14:29:16 +0000 http://sparksheet.com/?p=2691#comment-3646 [...] four-hour flight is an opportunity to get your work done with no interruptions. Unless, of course, you’re in seat 46E and the guy in 45E decides to put his seat back. Even [...] [...] four-hour flight is an opportunity to get your work done with no interruptions. Unless, of course, you’re in seat 46E and the guy in 45E decides to put his seat back. Even [...]

]]> By: Kayodé Wan http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2594 Kayodé Wan Fri, 23 Jul 2010 05:13:09 +0000 http://sparksheet.com/?p=2691#comment-2594 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">"Customuration" RT @Sparksheet: Customization VS Curation: Which is the future of media? Thoughts from a day in flight. http://bit.ly/cJrYJY</span></span> "Customuration" RT @Sparksheet: Customization VS Curation: Which is the future of media? Thoughts from a day in flight. http://bit.ly/cJrYJY

]]> By: dan levy http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2593 dan levy Fri, 23 Jul 2010 01:21:04 +0000 http://sparksheet.com/?p=2691#comment-2593 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Customization vs. Curation: Which is the future of media? http://bit.ly/cJrYJY Some thoughts from a day in flight</span></span> Customization vs. Curation: Which is the future of media? http://bit.ly/cJrYJY Some thoughts from a day in flight

]]> By: Phil B http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2591 Phil B Thu, 22 Jul 2010 16:10:29 +0000 http://sparksheet.com/?p=2691#comment-2591 I work for the company that provides KLM's IFE, and they are one of my customers, so I was particularly pleased to hear that your experience was generally positive! All customers are very heavily involved in the design of their GUI and the content, and what they expect the system to do for them. Touch screen technology has been available on IFE systems for many years, and while I know you thought it would be better than the handset, the issue of having one or not usually comes down to cleanliness and viewability of the screen. Between flight leg turn around clean-ups do not always seem to allow time for a thorough cabin clean, never mind asking the custodial crew to run through and clean every passenger screen! Thanks again for the feedback. It is always a pleasure to hear that something I had a hand in has made a long intercontinental flight more bearable! I work for the company that provides KLM’s IFE, and they are one of my customers, so I was particularly pleased to hear that your experience was generally positive!

All customers are very heavily involved in the design of their GUI and the content, and what they expect the system to do for them.

Touch screen technology has been available on IFE systems for many years, and while I know you thought it would be better than the handset, the issue of having one or not usually comes down to cleanliness and viewability of the screen. Between flight leg turn around clean-ups do not always seem to allow time for a thorough cabin clean, never mind asking the custodial crew to run through and clean every passenger screen!

Thanks again for the feedback. It is always a pleasure to hear that something I had a hand in has made a long intercontinental flight more bearable!

]]> By: Richard S. http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2577 Richard S. Wed, 21 Jul 2010 21:06:24 +0000 http://sparksheet.com/?p=2691#comment-2577 Dan Levy's entertaining article cracked open fond memories of my first overseas plane trip on KLM Royal Dutch Airlines in 1959 when I was 10. I recall the blue KLM carry-on bags my family was given and the friendly and crisp service. There was no seatback entertainment system, so I know the aircraft did not squiggle through some LOST series type time warp. I don't recall the Holland Herald which Danso enjoyed; but then I wouldn't, would I?- unless they had a comic book insert. I am pretty sure that crayons and paper were distributed. And for a 10 year old that is an IFE package that cannot be beat. Dan Levy’s entertaining article cracked open fond memories of my first overseas plane trip on KLM Royal Dutch Airlines in 1959 when I was 10. I recall the blue KLM carry-on bags my family was given and the friendly and crisp service. There was no seatback entertainment system, so I know the aircraft did not squiggle through some LOST series type time warp. I don’t recall the Holland Herald which Danso enjoyed; but then I wouldn’t, would I?- unless they had a comic book insert. I am pretty sure that crayons and paper were distributed. And for a 10 year old that is an IFE package that cannot be beat.

]]> By: dan levy http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2569 dan levy Wed, 21 Jul 2010 18:51:15 +0000 http://sparksheet.com/?p=2691#comment-2569 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Media Lessons from a Day in Flight http://bit.ly/cKAFEg On @KLM and the joys of curation (new post)</span></span> Media Lessons from a Day in Flight http://bit.ly/cKAFEg On @KLM and the joys of curation (new post)

]]> By: mo' stash http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2567 mo' stash Wed, 21 Jul 2010 18:50:35 +0000 http://sparksheet.com/?p=2691#comment-2567 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">KLM Diary: Media Lessons from a Day in Flight http://bit.ly/91cAGF</span></span> KLM Diary: Media Lessons from a Day in Flight http://bit.ly/91cAGF

]]> By: SocialMedio http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2568 SocialMedio Wed, 21 Jul 2010 18:50:32 +0000 http://sparksheet.com/?p=2691#comment-2568 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">KLM Diary: Media Lessons from a Day in Flight http://bit.ly/as2zO3</span></span> KLM Diary: Media Lessons from a Day in Flight http://bit.ly/as2zO3

]]> By: Steve http://sparksheet.com/klm-diary-media-lessons-from-a-day-in-flight/#comment-2573 Steve Wed, 21 Jul 2010 15:43:00 +0000 http://sparksheet.com/?p=2691#comment-2573 KLM is my favorite airline, even if I find their IFE average at best. But then again, I find in general I am disappointed with IFE choice. Magazines are key, and KLM's has interesting stories because of the great locations they fly to. Otherwise their staff is great (and pretty!), service is excellent and overall just a strong brand! KLM is my favorite airline, even if I find their IFE average at best. But then again, I find in general I am disappointed with IFE choice. Magazines are key, and KLM’s has interesting stories because of the great locations they fly to. Otherwise their staff is great (and pretty!), service is excellent and overall just a strong brand!

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