http://sparksheet.com/lufthansa-diary-brand-lessons-from-a-day-in-flight/ Good ideas about content, media & marketing Wed, 08 Feb 2012 15:10:32 +0000 hourly 1 http://sparksheet.com/lufthansa-diary-brand-lessons-from-a-day-in-flight/#comment-1454 First Crass: Q&A with "Air Hostess" Pam Ann - Funny airline videos with Caroline Reid | Sparksheet Thu, 01 Apr 2010 14:47:30 +0000 http://sparksheet.com/?p=1145#comment-1454 [...] don’t mess with the German cabin crew. They’re hardcore. I had this one serving me on my last Lufthansa flight: “We’ve counted our meals and we don’t have any more for you!!!” I was like, “OK, [...] [...] don’t mess with the German cabin crew. They’re hardcore. I had this one serving me on my last Lufthansa flight: “We’ve counted our meals and we don’t have any more for you!!!” I was like, “OK, [...]

]]> http://sparksheet.com/lufthansa-diary-brand-lessons-from-a-day-in-flight/#comment-1400 Best of Sparksheet EBook: Good Ideas About Content Media & Marketing | Sparksheet Tue, 23 Mar 2010 15:38:03 +0000 http://sparksheet.com/?p=1145#comment-1400 [...] the big pitch; and jet-setting travel writer Charlene Rooke documents her 24-hour journey through Lufthansa’s brand space, on land and in flight—plus so much more in The Best of [...] [...] the big pitch; and jet-setting travel writer Charlene Rooke documents her 24-hour journey through Lufthansa’s brand space, on land and in flight—plus so much more in The Best of [...]

]]> http://sparksheet.com/lufthansa-diary-brand-lessons-from-a-day-in-flight/#comment-1034 Andy Hayes | Travel Online Partners Wed, 13 Jan 2010 10:02:31 +0000 http://sparksheet.com/?p=1145#comment-1034 Fascinating experience (and indeed I have been in that lounge and know exactly what you're talking about). Hadn't thought about the brand exposure - excellent point. I always wondered about all those Freq Flyer signup forms in the lounge - what lounge member isn't already enrolled?! Fascinating experience (and indeed I have been in that lounge and know exactly what you’re talking about). Hadn’t thought about the brand exposure – excellent point. I always wondered about all those Freq Flyer signup forms in the lounge – what lounge member isn’t already enrolled?!

]]> http://sparksheet.com/lufthansa-diary-brand-lessons-from-a-day-in-flight/#comment-1019 Laure de Carayon Mon, 11 Jan 2010 21:39:39 +0000 http://sparksheet.com/?p=1145#comment-1019 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: Lufthansa Diary: Brand Lessons From a Day In Flight http://bit.ly/8FFsfF</span></span> RT @sparksheet: Lufthansa Diary: Brand Lessons From a Day In Flight http://bit.ly/8FFsfF

]]> http://sparksheet.com/lufthansa-diary-brand-lessons-from-a-day-in-flight/#comment-1018 Arjun Basu Mon, 11 Jan 2010 17:40:20 +0000 http://sparksheet.com/?p=1145#comment-1018 A great round up of a flight with a generally good airline. But one that is leaving major dollars on the table. Why the world (and not just the airlines) don't understand and/or realize the enormous marketing/branding potential of this tribe, the world's FF's (Transumers!) is odd. Think of the characters in Up in the Air. They are walking billboards for the brands they are loyal to. Why wouldn't any brand want to attach themselves to these global, smart, savvy people? A great round up of a flight with a generally good airline. But one that is leaving major dollars on the table. Why the world (and not just the airlines) don’t understand and/or realize the enormous marketing/branding potential of this tribe, the world’s FF’s (Transumers!) is odd. Think of the characters in Up in the Air. They are walking billboards for the brands they are loyal to. Why wouldn’t any brand want to attach themselves to these global, smart, savvy people?

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