Brand consultant and self-described “Smartest Man in the World” Saul Colt was one of BrandsConf’s funniest presenters. We caught up with him backstage and asked him to expand on his rather surprising declaration that engaging customers should be like sharing a first kiss.
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Same Same, But Different: Understanding Emerging Markets