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Fit to Print: Q&A with Robert Picard

The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.

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The Future’s In Flight

The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment.

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Story + Picture = Good Marketing

We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.

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Design Will Save Your Brand: Q&A with Armin Vit

Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and why a graphic designer is just a car mechanic who works on Photoshop.

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Friends in High Places: Airlines on Facebook

From the folks who brought you the definitive list of tweeting airlines, here’s our roundup of airlines using Facebook. The flight industry is all over the social network, posting fleet photos, responding to customer queries and advertising flight sales. Like a big, chaotic airport, the experience can be both exciting and frustrating.

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Speaking the Language

Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural reality. Done right, reader engagement soars. As does your ROE (return on engagement).

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Engagement Checkup

Every month we take a look at what travel brands are doing online.

Can Airline Podcasts Amplify the Brand Experience?

The airline brand experience doesn’t start when the passenger finds their seat ...

Engagement Checkup: Airline iPhone Apps – PART II

Back in October we checked up on airline iPhone apps, and wondered ...

Engagement Checkup: Roger Smith Hotel

I met Adam Wallace and Brian Simpson at the BlogWorld Expo in ...

More Engagement Checkups »

Sparksheet Q&A

Questions and answers with the leading thinkers and influencers of the day.

Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day

The Kevin Smith affair generated tons of media coverage, much of which ...

Banking on Airports: Q&A with HSBC’s Global Advertising Head

What inspired HSBC to target the consumer in transit? We’re very much ...

The Future of Branded Entertainment: Q&A with Brent Friedman

Brent Friedman is Co-Founder and President of Electric Farm Entertainment. How did you ...

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The Transumer

We'll inspire you with ideas that help your brands connect with the consumer in transit.

Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games

“Faster, higher, stronger:” The athletic mantra of the Olympic Games is synonymous ...

Lufthansa Diary: Brand Lessons From a Day In Flight

Two full days. Forty-eight hours, including connection time, is what I’d spend ...

The Transumer: Home is Where Your Brand is

I’m thinking about going to Dubai or Capetown…for my next pedicure. I’m ...

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