We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.
Keep ReadingCan Airline Podcasts Amplify the Brand Experience?
In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
Keep ReadingDesign Will Save Your Brand: Q&A with Armin Vit
Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and why a graphic designer is just a car mechanic who works on Photoshop.
Keep ReadingSpeaking the Language
Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural reality. Done right, reader engagement soars. As does your ROE (return on engagement).
Keep ReadingDavid Meerman Scott: Who Controls Your Message?
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning getting consumers to do the work for them.
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