We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.
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Engagement Checkup, Travel
Can Airline Podcasts Amplify the Brand Experience?
In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
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Design, Publishing, Q&A, Relationships, Travel
Design Will Save Your Brand: Q&A with Armin Vit
Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and why a graphic designer is just a car mechanic who works on Photoshop.
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Engagement Checkup, Return on Engagement, Travel
Friends in High Places: Airlines on Facebook
From the folks who brought you the definitive list of tweeting airlines, here’s our roundup of airlines using Facebook. The flight industry is all over the social network, posting fleet photos, responding to customer queries and advertising flight sales. Like a big, chaotic airport, the experience can be both exciting and frustrating.
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Publishing, Travel
Speaking the Language
Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural reality. Done right, reader engagement soars. As does your ROE (return on engagement).
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Publishing, Return on Engagement
David Meerman Scott: Who Controls Your Message?
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning getting consumers to do the work for them.
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Return on Engagement, Travel
Social Media and Travel Were Made for Each Other
Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.
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