For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes explains how you can improve your customer’s experience, even before they become your customer.
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Return on Engagement, The Transumer
Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke reports on the best marketing campaigns of Vancouver 2010.
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Q&A, Relationships, Travel
Banking on Airports: Q&A with HSBC’s Global Advertising Head
With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.
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AVOD, Q&A, Return on Engagement
The Future of Branded Entertainment: Q&A with Brent Friedman
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content marketer Russell Sparkman spoke to him about brand integration and the art of creating “universes worthy of devotion.”
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Publishing, Travel
Let’s Get Personal: Mass Customization in Travel Marketing
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.
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Q&A, Relationships, Return on Engagement, Travel
New Marketing Man: Q&A with Chris Brogan
You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”
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