Some would view a 19-hour flight in economy as an ordeal. Travel writer Charlene Rooke sees it as an opportunity to assess an airline’s brand, on the ground and in the air.
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Publishing, Q&A, Travel
Branded Media 2010: Q&A with Sir Martin Sorrell
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about branded content, Rupert Murdoch’s dust-up with Google, and marketing to the consumer in transit.
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Uncategorized
Happy Holidays from Sparksheet
All of us at Sparksheet would like to thank you for helping make this site the go-to space for inspiration on content, media, and marketing to the consumer in transit…
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Publishing, Return on Engagement
Multitasking Makes You Stupid: The Case for Outsourcing Content
Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid?
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Return on Engagement, Travel
You Don’t Need George Clooney to Tell Your Brand’s Story
What do American Airlines, George Clooney, and a North Florida cave diving company have in common? A whole lot more than you’d think, writes content marketer Julie Burgmeier.
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Design, Travel
Hotels in China: A Whole Different Story
Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling.
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