Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has changed the big game.
Read on →Curating the web.
In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world.
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The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways.
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If you’re a content creator it’s never been easier to create. But what about the poor souls on the other end of the pitch? Submittable’s Michael FitzGerald argues it’s time for techies to shift their…
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Too many brands in the kitchen? In our latest look at unexpected brand partnerships, award-winning food and travel writer Chris Johns explores what happens when gourmet chefs check in to a hotel near you.
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In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn… more
Every January, media brands, gadget geeks and tech professionals flock to Las Vegas for the
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom… more
Nora Young is the host of Spark, CBC Radio’s show about the… more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of… more
With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for… more
There is wisdom in that cabin. And a smart airline will try to figure out how to get that wisdom out of it.
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s...
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to...
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into...
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been...
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s...
Before news aggregators, content curators, and Google’s omnipotent algorithm,…
As The New Yorker's first Web editor, Blake Eskin has led the iconic…
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web…
The iPad was supposed to be the saviour of magazines, but so far, most magazine…
Pouring the content on thick.
Sparksauce →
From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into… more
The world’s “emerging markets” are brimming with opportunities for brands, but each comes with… more
In Part II of our special interview with journalist, blogger, and Webby Award winner Roger Ebert, we… more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and… more
A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world… more
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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