Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling.
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Engagement Checkup, Travel
Can Airline Podcasts Amplify the Brand Experience?
In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
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Return on Engagement, Travel
Airports and Community
Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. In this post, first published in enRoute online, he imagines airports as thriving Transumer communities.
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Engagement Checkup, Travel
Engagement Checkup: Roger Smith Hotel
In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships and face-to-face connections matter more than ever.
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Design, Q&A, Relationships
A Design Apart: Q&A with Jeffrey Zeldman
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.
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Return on Engagement, The Transumer, Travel
The Transumer: Home is Where Your Brand is
Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them?
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AVOD, Design, Q&A, Travel
Airplane Design and the Rise of the Asian Consumer
Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.
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