Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them?
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AVOD, Relationships, Travel
The Cranky Flier: Booking Beyond Price
Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky Flier, suggests it’s time to give travellers a better sense of what they’re booking.
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AVOD, Design, Q&A, Travel
Airplane Design and the Rise of the Asian Consumer
Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.
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Return on Engagement, Travel
Why is the Travel Industry So Afraid of Emotion?
Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS’ Carolyn Childs thinks it’s time for travel professionals to show some passion.
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Relationships, Return on Engagement
Five Lessons From BlogWorld 2009
We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy celebrities. Proving that what happens in Vegas stays online, Sparksheet editor Dan Levy shares five lessons he learned in BlogWorld.
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Relationships
The Big Pitch: Meeting Tips for Agencies and Clients
The client-agency relationship is a delicate dance and it all starts with that first fateful meeting. Spafax’s Al St. Germain offers a few pointers for people on both sides of the big pitch.
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Relationships, Return on Engagement
Branded Utility and the Case of Zipcar
Are brands stuck on conversations at content’s expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand.
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