We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy celebrities. Proving that what happens in Vegas stays online, Sparksheet editor Dan Levy shares five lessons he learned in BlogWorld.
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Relationships
The Big Pitch: Meeting Tips for Agencies and Clients
The client-agency relationship is a delicate dance and it all starts with that first fateful meeting. Spafax’s Al St. Germain offers a few pointers for people on both sides of the big pitch.
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Relationships, Return on Engagement
Branded Utility and the Case of Zipcar
Are brands stuck on conversations at content’s expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand.
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Return on Engagement
Social Media Stardom
Brands on Twitter aren’t just providing customer service. They’re earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become stars in the eyes of their “followers.”
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: Airline iPhone Apps
In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks?
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Travel
Airports as Local Destinations?
Every now and then Spafax editorial director and pro Transumer Arjun Basu fills us in on the flightgeist. In this post, first published in enRoute online, he asks whether airports ought to become a local destination. Kids birthday parties at the gate, anyone?
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