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Social Media Stardom

Brands on Twitter aren’t just providing customer service. They’re earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become stars in the eyes of their “followers.”

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Engagement Checkup: Airline iPhone Apps

In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks?

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Airports as Local Destinations?

Every now and then Spafax editorial director and pro Transumer Arjun Basu fills us in on the flightgeist. In this post, first published in enRoute online, he asks whether airports ought to become a local destination. Kids birthday parties at the gate, anyone?

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Seeing RED: Q&A with Virgin America

This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.

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The Transumer: Great Ideas for Better Airports

We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.

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Is Today’s Inflight Entertainment Experience Really Better Than Yesterday’s?

Remember when the flight attendant would put on a movie and the plane would fall silent? At any moment the cabin would fill with laughter or tears as we all fixated on the same romantic comedy or superhero flick. And when the movie was over, you’d know if it was a hit by measuring the line-up at the bathroom.

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Engagement Checkup

Every month we take a look at what travel brands are doing online.

Can Airline Podcasts Amplify the Brand Experience?

The airline brand experience doesn’t start when the passenger finds their seat ...

Engagement Checkup: Airline iPhone Apps – PART II

Back in October we checked up on airline iPhone apps, and wondered ...

Engagement Checkup: Roger Smith Hotel

I met Adam Wallace and Brian Simpson at the BlogWorld Expo in ...

More Engagement Checkups »

Sparksheet Q&A

Questions and answers with the leading thinkers and influencers of the day.

Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day

The Kevin Smith affair generated tons of media coverage, much of which ...

Banking on Airports: Q&A with HSBC’s Global Advertising Head

What inspired HSBC to target the consumer in transit? We’re very much ...

The Future of Branded Entertainment: Q&A with Brent Friedman

Brent Friedman is Co-Founder and President of Electric Farm Entertainment. How did you ...

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The Transumer

We'll inspire you with ideas that help your brands connect with the consumer in transit.

Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games

“Faster, higher, stronger:” The athletic mantra of the Olympic Games is synonymous ...

Lufthansa Diary: Brand Lessons From a Day In Flight

Two full days. Forty-eight hours, including connection time, is what I’d spend ...

The Transumer: Home is Where Your Brand is

I’m thinking about going to Dubai or Capetown…for my next pedicure. I’m ...

More Transumer articles »