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Airports as Local Destinations?

Every now and then Spafax editorial director and pro Transumer Arjun Basu fills us in on the flightgeist. In this post, first published in enRoute online, he asks whether airports ought to become a local destination. Kids birthday parties at the gate, anyone?

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Seeing RED: Q&A with Virgin America

This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.

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The Transumer: Great Ideas for Better Airports

We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.

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Is Today’s Inflight Entertainment Experience Really Better Than Yesterday’s?

Remember when the flight attendant would put on a movie and the plane would fall silent? At any moment the cabin would fill with laughter or tears as we all fixated on the same romantic comedy or superhero flick. And when the movie was over, you’d know if it was a hit by measuring the line-up at the bathroom.

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WiFi with Wings: Q&A with Michael Planey

His last name says it all. With a background in both engineering and marketing, Michael Planey is among the most respected inflight entertainment and communications consultants in the business. We asked him about the impact mile-high Wi-Fi will have on traditional IFE, branded content and everyday Transumers.

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Six Pixels of Separation

Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.

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Engagement Checkup

Every month we take a look at what travel brands are doing online.

Engagement Checkup: Airline iPhone Apps – PART II

Back in October we checked up on airline iPhone apps, and wondered ...

Engagement Checkup: Roger Smith Hotel

I met Adam Wallace and Brian Simpson at the BlogWorld Expo in ...

More Engagement Checkups »

Sparksheet Q&A

Questions and answers with the leading thinkers and influencers of the day.

Banking on Airports: Q&A with HSBC’s Global Advertising Head

What inspired HSBC to target the consumer in transit? We’re very much ...

The Future of Branded Entertainment: Q&A with Brent Friedman

Brent Friedman is Co-Founder and President of Electric Farm Entertainment. How did you ...

New Marketing Man: Q&A with Chris Brogan

Brogan is President of New Marketing Labs, a new media marketing agency, ...

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The Transumer

We'll inspire you with ideas that help your brands connect with the consumer in transit.

Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games

“Faster, higher, stronger:” The athletic mantra of the Olympic Games is synonymous ...

Lufthansa Diary: Brand Lessons From a Day In Flight

Two full days. Forty-eight hours, including connection time, is what I’d spend ...

The Transumer: Home is Where Your Brand is

I’m thinking about going to Dubai or Capetown…for my next pedicure. I’m ...

More Transumer articles »