Brands on Twitter aren’t just providing customer service. They’re earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become stars in the eyes of their “followers.”
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AVOD, Relationships, Travel
The Cranky Flier: Booking Beyond Price
Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky Flier, suggests it’s time to give travellers a better sense of what they’re booking.
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: Airline iPhone Apps
In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks?
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Travel
Airports as Local Destinations?
Every now and then Spafax editorial director and pro Transumer Arjun Basu fills us in on the flightgeist. In this post, first published in enRoute online, he asks whether airports ought to become a local destination. Kids birthday parties at the gate, anyone?
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AVOD, Design, Q&A, Travel
Seeing RED: Q&A with Virgin America
This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.
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Return on Engagement, The Transumer, Travel
The Transumer: Great Ideas for Better Airports
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.
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AVOD, Question Spark, Travel
Is Today’s Inflight Entertainment Experience Really Better Than Yesterday’s?
Remember when the flight attendant would put on a movie and the plane would fall silent? At any moment the cabin would fill with laughter or tears as we all fixated on the same romantic comedy or superhero flick. And when the movie was over, you’d know if it was a hit by measuring the line-up at the bathroom.
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