Every now and then Spafax editorial director and pro Transumer Arjun Basu fills us in on the flightgeist. In this post, first published in enRoute online, he asks whether airports ought to become a local destination. Kids birthday parties at the gate, anyone?
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Engagement Checkup, Travel
Can Airline Podcasts Amplify the Brand Experience?
In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
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AVOD, Design, Q&A, Travel
Seeing RED: Q&A with Virgin America
This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.
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Return on Engagement, The Transumer, Travel
The Transumer: Great Ideas for Better Airports
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.
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AVOD, Question Spark, Travel
Is Today’s Inflight Entertainment Experience Really Better Than Yesterday’s?
Remember when the flight attendant would put on a movie and the plane would fall silent? At any moment the cabin would fill with laughter or tears as we all fixated on the same romantic comedy or superhero flick. And when the movie was over, you’d know if it was a hit by measuring the line-up at the bathroom.
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AVOD, Design, Q&A, Return on Engagement, Travel
WiFi with Wings: Q&A with Michael Planey
His last name says it all. With a background in both engineering and marketing, Michael Planey is among the most respected inflight entertainment and communications consultants in the business. We asked him about the impact mile-high Wi-Fi will have on traditional IFE, branded content and everyday Transumers.
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Publishing, Relationships, Return on Engagement
Six Pixels of Separation
Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.
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