Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.
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Q&A, Return on Engagement, Travel
Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We spoke to Southwest’s Christi Day about life after Kevin Smith.
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Question Spark, The Transumer, Travel
Who is the Ultimate Transumer?
At Sparksheet we fill a lot of pixels looking at ways marketers can better understand and cater to the consumer in transit. But who is the ULTIMATE Transumer? Is she a travel writer? A business traveller? An international diplomat or a jet-setting rock star? Here’s where we need your help.
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: Airlines on Flickr
Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces.
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Publishing, Q&A, Travel
Mr. Magazine and the Brand Experience
They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models.
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Design, Travel
Hotels in China: What Western Brands Should Know
An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over.
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Travel
In Defense of Flying: Enough Complaining About Air Travel
The gloves are off here at Sparksheet. Last month, travel writer Charlene Rooke inspired readers with ideas for how airlines can better serve transumers. Aviation consultant Rob Britton was one of those readers – and he feels fussy flyers everywhere are in need of a little reality check.
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