Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces.
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Publishing, Q&A, Travel
Mr. Magazine and the Brand Experience
They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models.
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Design, Travel
Hotels in China: What Western Brands Should Know
An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over.
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Travel
In Defense of Flying: Enough Complaining About Air Travel
The gloves are off here at Sparksheet. Last month, travel writer Charlene Rooke inspired readers with ideas for how airlines can better serve transumers. Aviation consultant Rob Britton was one of those readers – and he feels fussy flyers everywhere are in need of a little reality check.
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AVOD, Design, Travel
Advertising On Demand
On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. But traditional TV advertisers haven’t been able to leverage this new technology to target their ads. Media marketer Ben Rodier suggests it’s time for Broadcasting 2.0.
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The Transumer, Travel
The Transumer: Hotel Confidential
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the transumer. In this installment, our professional jet-setter Charlene Rooke checks in with ideas for hotels that want to attract ahead-of-the-curve travellers, drawing from best practices and partnerships across the hospitality industry.
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