On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. But traditional TV advertisers haven’t been able to leverage this new technology to target their ads. Media marketer Ben Rodier suggests it’s time for Broadcasting 2.0.
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Q&A, Return on Engagement, Travel
Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We spoke to Southwest’s Christi Day about life after Kevin Smith.
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The Transumer, Travel
The Transumer: Hotel Confidential
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the transumer. In this installment, our professional jet-setter Charlene Rooke checks in with ideas for hotels that want to attract ahead-of-the-curve travellers, drawing from best practices and partnerships across the hospitality industry.
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AVOD, Design, Return on Engagement, Travel
Airplanes ARE Social Media: Interaction Design In Flight
As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the transumer. Here’s what he came up with.
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Q&A, Relationships, Travel
Content in Context: Q&A with Fairmont’s Alexandra Blum
As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines.
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: Airlines on YouTube
In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.
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Q&A, Return on Engagement, Travel
Untangling the Social Web
There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage control and how the travel industry is navigating the social web.
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