As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the transumer. Here’s what he came up with.
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Q&A, Relationships, Travel
Content in Context: Q&A with Fairmont’s Alexandra Blum
As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines.
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: Airlines on YouTube
In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.
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Q&A, Return on Engagement, Travel
Untangling the Social Web
There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage control and how the travel industry is navigating the social web.
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AVOD, Design, Q&A, Travel
Touch and Go: Q&A with Dan Saffer
What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru Dan Saffer about gestural interfaces, user engagement and designing for the aircraft environment.
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The Transumer, Travel
The Transumer: Plane Truth
We’re not all talk here at Sparksheet – every month we’ll inspire you with ideas that help your brands connect with the transumer. This month, we had professional jet-setter Charlene Rooke examine the inflight experience from her point of view.
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