What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru Dan Saffer about gestural interfaces, user engagement and designing for the aircraft environment.
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Q&A, Return on Engagement, Travel
Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We spoke to Southwest’s Christi Day about life after Kevin Smith.
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The Transumer, Travel
The Transumer: Plane Truth
We’re not all talk here at Sparksheet – every month we’ll inspire you with ideas that help your brands connect with the transumer. This month, we had professional jet-setter Charlene Rooke examine the inflight experience from her point of view.
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Q&A, Relationships, Travel
Marketing Influence: Q&A with Robert Cialdini
Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of persuasion” to branded content, hotel greening initiatives and efforts to engage the consumer in transit.
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: This Week on Twitter
Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.
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Relationships, Return on Engagement
Know Your Medium: The Marshall McLuhan Plan
Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.
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Publishing, Q&A, Return on Engagement
Fit to Print: Q&A with Robert Picard
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.
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