Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of persuasion” to branded content, hotel greening initiatives and efforts to engage the consumer in transit.
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Engagement Checkup, Return on Engagement, Travel
Engagement Checkup: This Week on Twitter
Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.
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Relationships, Return on Engagement
Know Your Medium: The Marshall McLuhan Plan
Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.
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Publishing, Q&A, Return on Engagement
Fit to Print: Q&A with Robert Picard
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.
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AVOD, Q&A, Travel
The Future’s In Flight
The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment.
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Design, Return on Engagement
Story + Picture = Good Marketing
We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.
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