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Marketing Influence: Q&A with Robert Cialdini

Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of persuasion” to branded content, hotel greening initiatives and efforts to engage the consumer in transit.

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Engagement Checkup: This Week on Twitter

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

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Know Your Medium: The Marshall McLuhan Plan

Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.

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Fit to Print: Q&A with Robert Picard

The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.

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The Future’s In Flight

The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment.

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Story + Picture = Good Marketing

We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.

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Engagement Checkup

Every month we take a look at what travel brands are doing online.

Engagement Checkup: Airline iPhone Apps – PART II

Back in October we checked up on airline iPhone apps, and wondered ...

Engagement Checkup: Roger Smith Hotel

I met Adam Wallace and Brian Simpson at the BlogWorld Expo in ...

Engagement Checkup: Airline iPhone Apps

iPhone users know that not all apps are created equal. There’s the ...

More Engagement Checkups »

Sparksheet Q&A

Questions and answers with the leading thinkers and influencers of the day.

Banking on Airports: Q&A with HSBC’s Global Advertising Head

What inspired HSBC to target the consumer in transit? We’re very much ...

The Future of Branded Entertainment: Q&A with Brent Friedman

Brent Friedman is Co-Founder and President of Electric Farm Entertainment. How did you ...

New Marketing Man: Q&A with Chris Brogan

Brogan is President of New Marketing Labs, a new media marketing agency, ...

More Q&As »

The Transumer

We'll inspire you with ideas that help your brands connect with the consumer in transit.

Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games

“Faster, higher, stronger:” The athletic mantra of the Olympic Games is synonymous ...

Lufthansa Diary: Brand Lessons From a Day In Flight

Two full days. Forty-eight hours, including connection time, is what I’d spend ...

The Transumer: Home is Where Your Brand is

I’m thinking about going to Dubai or Capetown…for my next pedicure. I’m ...

More Transumer articles »