In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war.
Read on →Curating the web.
In his brand new book, Return on Influence, business consultant and blogger Mark Schaefer explains why influence is the new currency of the social media age. In this excerpt, Schaefer explain what that means for your brand.
Read on →
With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.”
Read on →
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler.
Read on →
In our latest event roundup, Spafax’s Carly Gatto reports from FITC 2012, a digital conference that ended up being all about engaging with the physical world.
Read on →
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise,… more
Luxury hotel brands are using high-production-value short films to entice travellers to their… more
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million… more
With events, social networking platforms and even a boutique agency under its belt, GOOD is much… more
Last year The Boston Globe suddenly shed its old media reputation by launching what’s been called… more
We all get epiphanies, but why? In his latest book, Imagine: How Creativity Works,… more
Humans are mobile animals. We were not built only to sit at desks and type on machines...we were built to walk and talk.
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s...
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to...
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into...
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been...
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s...
Before news aggregators, content curators, and Google’s omnipotent algorithm,…
As The New Yorker's first Web editor, Blake Eskin has led the iconic…
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web…
The iPad was supposed to be the saviour of magazines, but so far, most magazine…
Pouring the content on thick.
Sparksauce →
As far as products go, they don’t get much more social than beer so craft breweries around the… more
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at… more
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a… more
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom… more
By marketing themselves as environmentally friendly, companies like Toyota, Coke and The Body Shop… more
Co-founded by comedian Will Ferrell in 2007, online video platform more
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny,… more
Calling himself the Marketoonist, Tom Fishburne creates… more
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new… more
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Awards we’ve won
Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
