For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets.
Today we’re thrilled to present the culmination of that cross-continental partnership: A brand new Sparksheet e-book!
In Same Same But Different: Understanding Emerging Markets, Carolyn offers insights and data about digital trends in Brazil, status anxiety in India, travel habits in China, mobile adoption in Africa, sexual politics in Russia and much more.
Much thanks to Carolyn, Vanessa Hamilton and the rest of the team at TNS Australia’s Travel and Leisure Research division for their ongoing support and collaboration.
You can download the e-book for free on our special microsite at – and test your own knowledge in our interactive Emerging Markets Quiz.
Just finished reading the e-book — lots of great content here. Had always known that mobile was a significant means of accessing web in emerging markets, but hadn’t realized it’s growth outpaces many developed markets.
Presenting Sparksheet’s Free Emerging Markets E-Book! http://t.co/116Cq8ws #ebook #emergingmarkets #WeekendReading
Presenting Sparksheet’s Free Emerging Markets E-Book | Sparksheet: http://t.co/jCdZgR5A
Understanding Emerging Markets – The free e-book (courtesy of @sparksheet). http://t.co/5PIdAmAO
Emerging Markets for the curious marketer: http://t.co/116Cq8ws #e-book @tns_global
For more on connecting customers in emerging markets see Carolyn's Free Emerging Markets E-Book | Sparksheet: http://t.co/0mypaQfp
#artnconvention for more on engaging with new markets consumers see Carolyn's ebook http://t.co/S4M7ALso