For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets.
Today we’re thrilled to present the culmination of that cross-continental partnership: A brand new Sparksheet e-book!
In Same Same But Different: Understanding Emerging Markets, Carolyn offers insights and data about digital trends in Brazil, status anxiety in India, travel habits in China, mobile adoption in Africa, sexual politics in Russia and much more.
Much thanks to Carolyn, Vanessa Hamilton and the rest of the team at TNS Australia’s Travel and Leisure Research division for their ongoing support and collaboration.
Click here to download the e-book for free.