Powered by Spafax

Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be more.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

How to Assemble a Content Brand: Q&A with IKEA’s Alia Kemet

Ikea has been embracing branded content on the web longer than most brands have had social media…

Keep Reading →

Bringing Performance to Market: Q&A with Paul Roetzer

Business leaders recognize the need to measure marketing outcomes, but few feel confident enough to…

Keep Reading →

When Content Checks In: Q&A with Marriott’s David Beebe

With the launch of its global content marketing studio, can Marriott International become a leading…

Keep Reading →

Destination Marketing: Q&A With Expedia’s David Doctorow

In our latest Q&A, David Doctorow, SVP global marketing at Expedia, tells us why push rules,…

Keep Reading →

The Rise of Multichannel Networks: Q&A With BroadbandTV’s Shahrzad Rafati

As viewing habits change, media companies new and old are vying for ad dollars by building and…

Keep Reading →

A Royal Social Strategy: Q&A with KLM’s Karlijn Vogel-Meijer

In the aviation industry KLM Royal Dutch Airlines is the social brand to beat. We spoke with KLM's…

Keep Reading →

Agency Meets Legacy: Q&A with Guardian Labs’ Anna Watkins

As managing director at the newly created Guardian Labs, Anna Watkins helps brands tell their…

Keep Reading →

Rethinking News Design: Q&A With Mario Garcia

For the past 40 years, Mario Garcia has been helping dailies as diverse as The Washington Post and…

Keep Reading →

Branded Editorial: Q&A With Condé Nast’s Nathan Lump

This year Condé Nast created a new position – director of branded content – to help brands tell…

Keep Reading →
View all Q&A articles

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2014 Spafax, a tenthavenue company

Back to the top ↑