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How to Assemble a Content Brand: Q&A with IKEA’s Alia Kemet

Ikea has been embracing branded content on the web longer than most brands have had social media…

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Bringing Performance to Market: Q&A with Paul Roetzer

Business leaders recognize the need to measure marketing outcomes, but few feel confident enough to…

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When Content Checks In: Q&A with Marriott’s David Beebe

With the launch of its global content marketing studio, can Marriott International become a leading…

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Destination Marketing: Q&A With Expedia’s David Doctorow

In our latest Q&A, David Doctorow, SVP global marketing at Expedia, tells us why push rules,…

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The Rise of Multichannel Networks: Q&A With BroadbandTV’s Shahrzad Rafati

As viewing habits change, media companies new and old are vying for ad dollars by building and…

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A Royal Social Strategy: Q&A with KLM’s Karlijn Vogel-Meijer

In the aviation industry KLM Royal Dutch Airlines is the social brand to beat. We spoke with KLM's…

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Agency Meets Legacy: Q&A with Guardian Labs’ Anna Watkins

As managing director at the newly created Guardian Labs, Anna Watkins helps brands tell their…

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Rethinking News Design: Q&A With Mario Garcia

For the past 40 years, Mario Garcia has been helping dailies as diverse as The Washington Post and…

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Branded Editorial: Q&A With Condé Nast’s Nathan Lump

This year Condé Nast created a new position – director of branded content – to help brands tell…

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