Dorie Clark has literally written the book on personal brand reinvention, and she knows what she’s talking about. In a past life she was a presidential campaign spokeswoman. Before that she wrote for an independent newspaper in Austin. That was after she’d earned an MA in Theological Studies from Harvard Divinity School.
Now Clark puts her experience to use for brands like Google, The World Bank and Yale University as CEO of Clark Strategic Communications. Her book, Reinventing You: Define Your Brand, Imagine Your Future, comes just as people and businesses are learning, sometimes the hard way, how disruptive the web can be.
In this Google+ Hangout we speak with Clark about what brand reinvention means for both people and companies.
Follow the Hangout live via the embed below, or check it out on our Google+ page or our YouTube channel. We’ll be live tweeting the Hangout, too, so make sure to send us questions or feedback from whichever channel you use.