Comments on: Sex and the City Betrays the Brand http://sparksheet.com/sex-and-the-city-betrays-the-brand/ Good ideas about content, media & marketing Mon, 21 May 2012 23:49:05 +0000 hourly 1 By: Jane Rowsell http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-23243 Jane Rowsell Sat, 07 Apr 2012 08:30:58 +0000 http://sparksheet.com/?p=2232#comment-23243 However carefully brands are placed, if those brrands don't deliver, its a waste. How about spending less time on dreaming of racy lifestyles and HP computers, and more on delivering 'content', ie: things that work. Aplle computers are not as great as they are hyped to be in terms of function, and theis after sales service is very poor... It is said that the film, 'The Actor' won its accolades thanks to great content, what accolades would Apple computers win, given the same criteria? (My comments relate to Apple Computers, not the iphone or ipad). However carefully brands are placed, if those brrands don’t deliver, its a waste. How about spending less time on dreaming of racy lifestyles and HP computers, and more on delivering ‘content’, ie: things that work. Aplle computers are not as great as they are hyped to be in terms of function, and theis after sales service is very poor…
It is said that the film, ‘The Actor’ won its accolades thanks to great content, what accolades would Apple computers win, given the same criteria? (My comments relate to Apple Computers, not the iphone or ipad).

]]> By: Hollywood, Madison Avenue and Morgan Spurlock’s Greatest Movie Ever Sold | Sparksheet http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-14838 Hollywood, Madison Avenue and Morgan Spurlock’s Greatest Movie Ever Sold | Sparksheet Mon, 11 Jul 2011 14:28:08 +0000 http://sparksheet.com/?p=2232#comment-14838 [...] Talladega Nights, a movie branded from green flag to checkered flag, worked because the tongue-in-cheek tie-ins provided a sly swipe at the NASCAR culture it parodies. Carrie Bradshaw constantly pecking at her Apple computer is reasonable; she doesn’t seem like a Dell girl. [...] [...] Talladega Nights, a movie branded from green flag to checkered flag, worked because the tongue-in-cheek tie-ins provided a sly swipe at the NASCAR culture it parodies. Carrie Bradshaw constantly pecking at her Apple computer is reasonable; she doesn’t seem like a Dell girl. [...]

]]> By: ET http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2338 ET Mon, 28 Jun 2010 19:50:08 +0000 http://sparksheet.com/?p=2232#comment-2338 Great piece. It's nice to read something about SATC2 skewering not the fetishization of consumerism itself (as if it's so different form the guns, phones, cars, fast food, etc. in most action movies), but the way they went about and the odd allegiances made. Great piece. It’s nice to read something about SATC2 skewering not the fetishization of consumerism itself (as if it’s so different form the guns, phones, cars, fast food, etc. in most action movies), but the way they went about and the odd allegiances made.

]]> By: Aymar Jean Christian http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2205 Aymar Jean Christian Mon, 14 Jun 2010 18:11:50 +0000 http://sparksheet.com/?p=2232#comment-2205 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Thnx! RT @KristynBurtt One of my favorite new media writers: @televisual RT @Sparksheet SATC Betrays the Brand http://tinyurl.com/2e7zz9w</span></span> Thnx! RT @KristynBurtt One of my favorite new media writers: @televisual RT @Sparksheet SATC Betrays the Brand http://tinyurl.com/2e7zz9w

]]> By: Aymar Jean Christian http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2199 Aymar Jean Christian Sun, 13 Jun 2010 11:26:35 +0000 http://sparksheet.com/?p=2232#comment-2199 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: How Sex and The City uses product placement. Absolut Cosmos, & Going from Apple to HP http://ow.ly/1V7pa Thinkpiece by @ ...</span></span> RT @Sparksheet: How Sex and The City uses product placement. Absolut Cosmos, & Going from Apple to HP http://ow.ly/1V7pa Thinkpiece by @ …

]]> By: ronan http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2164 ronan Wed, 09 Jun 2010 12:44:52 +0000 http://sparksheet.com/?p=2232#comment-2164 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">PPlacement = SEX AND THE CITY 2 a "trahi" Mac contre l'argent de l'anti-cool HP.... Carrie = Eric Besson d'Hollywood ? http://bit.ly/d1WH0y</span></span> PPlacement = SEX AND THE CITY 2 a "trahi" Mac contre l'argent de l'anti-cool HP…. Carrie = Eric Besson d'Hollywood ? http://bit.ly/d1WH0y

]]> By: Holly Hodges http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2161 Holly Hodges Wed, 09 Jun 2010 03:54:45 +0000 http://sparksheet.com/?p=2232#comment-2161 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Sex and the City Betrays the Brand http://bit.ly/ctvTM8 [New Spark]</span></span> RT @Sparksheet: Sex and the City Betrays the Brand http://bit.ly/ctvTM8 [New Spark]

]]> By: DrinkinAmerica@Home http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2158 DrinkinAmerica@Home Tue, 08 Jun 2010 19:49:25 +0000 http://sparksheet.com/?p=2232#comment-2158 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">interesting read. RT @laermer Wild. "Sex and the City Betrays the Brand" http://bit.ly/ctvTM8 via @sparksheet</span></span> interesting read. RT @laermer Wild. "Sex and the City Betrays the Brand" http://bit.ly/ctvTM8 via @sparksheet

]]> By: Lisa Diomede http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2157 Lisa Diomede Tue, 08 Jun 2010 19:13:21 +0000 http://sparksheet.com/?p=2232#comment-2157 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Couldn't agree more!! Sex and the City Betrays the Brand http://bit.ly/ctvTM8 via @sparksheet #marketing</span></span> Couldn't agree more!! Sex and the City Betrays the Brand http://bit.ly/ctvTM8 via @sparksheet #marketing

]]> By: Simona Lazarovici http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2156 Simona Lazarovici Tue, 08 Jun 2010 11:52:17 +0000 http://sparksheet.com/?p=2232#comment-2156 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @mariussescu: Sex and the City Betrays the Brand http://ff.im/-lDm00</span></span> RT @mariussescu: Sex and the City Betrays the Brand http://ff.im/-lDm00

]]> By: Chyan Phang http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2151 Chyan Phang Tue, 08 Jun 2010 07:30:03 +0000 http://sparksheet.com/?p=2232#comment-2151 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Sex sells... RT @Sparksheet: How Sex and The City uses product placement. Absolut Cosmos, & Going from Apple to HP http://ow.ly/1V7pa</span></span> Sex sells… RT @Sparksheet: How Sex and The City uses product placement. Absolut Cosmos, & Going from Apple to HP http://ow.ly/1V7pa

]]> By: Esha http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2150 Esha Tue, 08 Jun 2010 01:48:00 +0000 http://sparksheet.com/?p=2232#comment-2150 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Product Placement Story: Sex and the City Betrays the #Brand | Sparksheet http://shar.es/mwRno</span></span> Product Placement Story: Sex and the City Betrays the #Brand | Sparksheet http://shar.es/mwRno

]]> By: mariussescu http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2149 mariussescu Mon, 07 Jun 2010 23:37:44 +0000 http://sparksheet.com/?p=2232#comment-2149 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Sex and the City Betrays the Brand http://ff.im/-lDm00</span></span> Sex and the City Betrays the Brand http://ff.im/-lDm00

]]> By: Joey Tanny http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2142 Joey Tanny Mon, 07 Jun 2010 19:33:27 +0000 http://sparksheet.com/?p=2232#comment-2142 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">How Sex and The City (mis?) uses product placement. Going from Apple to HP...& Absolut Cosmos http://ow.ly/1V7d9 by @televisual</span></span> How Sex and The City (mis?) uses product placement. Going from Apple to HP…& Absolut Cosmos http://ow.ly/1V7d9 by @televisual

]]> By: Blink Advertising http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2141 Blink Advertising Mon, 07 Jun 2010 18:57:52 +0000 http://sparksheet.com/?p=2232#comment-2141 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@Sparksheet Re: Sex and the City Betrays the Brand http://bit.ly/ctvTM8 Do you seriously believe replacing HP for Apple is 1st faux pax?</span></span> @Sparksheet Re: Sex and the City Betrays the Brand http://bit.ly/ctvTM8 Do you seriously believe replacing HP for Apple is 1st faux pax?

]]> By: Erik http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2147 Erik Mon, 07 Jun 2010 17:55:29 +0000 http://sparksheet.com/?p=2232#comment-2147 It sure does. But you have to have in mind that SJP is associated with 50+ brands at the moment. And each one of them is trying to get max out of it/her. After couple of months we'll have some winners and some losers. It sure does. But you have to have in mind that SJP is associated with 50+ brands at the moment. And each one of them is trying to get max out of it/her. After couple of months we’ll have some winners and some losers.

]]> By: Joey Tanny http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2146 Joey Tanny Mon, 07 Jun 2010 17:24:30 +0000 http://sparksheet.com/?p=2232#comment-2146 But I would assume that you would need to do a cost benefit analysis...right? At the right price, being associated with SATC would give a brand serious cred. If SJP is on every poster/dvd casing/promotional material wearing Halston, doesn't that do wonders for the brand? But I would assume that you would need to do a cost benefit analysis…right? At the right price, being associated with SATC would give a brand serious cred. If SJP is on every poster/dvd casing/promotional material wearing Halston, doesn’t that do wonders for the brand?

]]> By: Erik http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2145 Erik Mon, 07 Jun 2010 17:07:15 +0000 http://sparksheet.com/?p=2232#comment-2145 Great article. IMO the majority of brands involved in SATC2 won't achieve the desired effects - just because of the sheer amount of placements. It's really hard to stand out from the crowd of brands. Perhaps it's better not to be involved in the SATC. Erik Great article.

IMO the majority of brands involved in SATC2 won’t achieve the desired effects – just because of the sheer amount of placements. It’s really hard to stand out from the crowd of brands. Perhaps it’s better not to be involved in the SATC.

Erik

]]> By: Alex http://sparksheet.com/sex-and-the-city-betrays-the-brand/#comment-2144 Alex Mon, 07 Jun 2010 16:51:23 +0000 http://sparksheet.com/?p=2232#comment-2144 Great article, I wonder what the effects might be on Apple sales...seriously. 1) HP gets a better image among the fashionista, resulting in a cooler image, and ultimately the increase to bottom line sales. 2) Who do these sales come from? Apple. They lose this particular segment, and in the long-run even more. I wonder how much HP paid for this. Great article, I wonder what the effects might be on Apple sales…seriously.
1) HP gets a better image among the fashionista, resulting in a cooler image, and ultimately the increase to bottom line sales.
2) Who do these sales come from? Apple. They lose this particular segment, and in the long-run even more.
I wonder how much HP paid for this.

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