June
Sparksheet launches
Pledging to become “your site of reference for everything to do with unconventional media and marketing,” we send out our first monthly newsletter, twitter our first tweet, and publish our first post – a think piece on client-agency relationships.
September
Going global
Ogilvy China’s Kunal Sinha helps bring Sparksheet to an international audience with his first post on the emerging Chinese travel class.
October
On the road
The Sparksheet team heads to Chicago, Las Vegas and Palm Springs for a trio of conferences devoted to design, blogging and inflight entertainment, respectively. Call it the autumn of inspiration.
December
Holiday makeover
As the decade draws to a close, we unveil our first major redesign, introducing new categories and pages, more ways to engage with and share content, and the Sparklist – a curated Twitter list of the best and brightest micro-bloggers.
January
Sir Martin says hello
To kick off the New Year, we check in with WPP Chairman Sir Martin Sorrell about his favourite travel brands, social media ROI… and Rupert Murdoch.
February
eBook it
Amidst the growing buzz about e-readers (read: Kindle) and tablet devices (read: iPad), we release our free eBook, a greatest hits collection of original Q&As and think pieces.
SparksheetTV
Jumping into the online video fray, we launch our first YouTube channel, a curated collection of the best airline video content on the Web.
March
iPhone app
Created by our in-house design, programming and editorial teams, the iPhone app lets readers consume Sparksheet’s content in its natural habitat – in transit.
April
1,000th tweet
Sparksheet passes a social media milestone with its 1,000th tweet. We devote the 140 characters to thanking our most devoted followers.
We’re #22
Content evangelist Joe Pulizzi names Sparksheet one of the top 42 content marketing blogs in the world. Pretty cool, since we’re about so much more!
May
New Yorker On Brand
Our exclusive Q&A with The New Yorker’s Web editor goes viral, garnering links and write-ups from The Economist, The Guardian, MediaPost, Nieman Lab, Poynter and the New York Observer.
June
Happy Birthday!
With a shiny new redesign and custom-made birthday cake, little Sparksheet turns one. Sugary spark, anyone?