sparkbeat-logoFrom 7-12 March, the tech, media and startup worlds will collide in downtown Austin for South by Southwest Interactive.

To its organizers, SXSW Interactive is meant to be a “tool for creative people and the companies they work with to develop their careers, bring together people from a wide area to meet and share ideas.”

To most people, it’s the event that launched Twitter into the mainstream.

SXSW Interactive is getting bigger every year – More than 30,000 people are expected to attend in 2014 – and while it’s not the hidden gem it once was, it remains the definitive tech, media and entrepreneurial event from which trends emerge, products get launched and big ideas spread.

We’ll be in attendance this year covering the sessions, panels and keynotes relevant to the content, media and marketing space (so we’ll be pretty busy!). Follow us on Twitter at @Sparksheet as we live-tweet the event.