It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens. more
Drawing on her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates “big picture” campaigns that bridge the online and offline worlds. We caught up with her at this summer’s 140conf in New York City. more
Tim Armstrong is now two years into his mission to transform former web giant AOL from dial-up relic to digital content leader, and among his secret weapons is a woman named Huffington. We caught up with him at last month’s 140conf in New York… more
Boasting more than 10 million users, Foursquare is the undisputed king of location-based social networks. But brands and retailers are still figuring out how to cash out on check-ins. We caught up with Foursquare co-founder Dennis Crowley last month… more
As host of Dateline NBC and co-host of the TODAY Show, Ann Curry is one of America’s most influential journalists. But it’s her 1 million-plus Twitter followers who truly propelled her into brand status. We caught up with the star reporter at the… more
We had a blast at last week’s 140conf. From radiation oncologist Krupali Tejura (@krupali) to actor Romany Malco’s ‘Tijuana Jackson’ ex-con alias (@tijuanajackson), there was no shortage of “characters” on stage. Here are… more
In a couple of weeks, Sparksheet will be in New York for the 140 Characters Conference, a gathering of marketing professionals, media personalities, and other “characters” interested in the evolution of “the real-time web,” as conference… more
We’re heading to New York this month for the 140 Characters conference, where an eclectic roster of marketers and media celebrities will muse about the “state of now.” To whet your appetite, 140conf… more
We’re en route to Austin for South by Southwest, the biggest interactive media gathering of the year. We’ll be posting event insights throughout the week and hanging out with our friends from
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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I agree with what you written Shel!.. Those social media platform are...
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Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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