British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more
Will London 2012 be remembered as the first social media Olympics or for the great dictatorchip overthrow (The Gaurdian’s pun, not ours)? Last week news went viral that McDonald’s had secured the right to be the exclusive hawker of fried potato… more
The London 2012 Olympic committee is taking strides to protect its official sponsors, but competing brands are going for gold with a little help from social media. In this month’s Feature Article, we look at the games behind the Games. more
The new year is upon us and if Mayan deity Quetzalcoatl has his way, we’ll be goners by December. In the meantime, Sparksheet presents a curated sampling of pre-apocalypse predictions more
News and insights from our team.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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