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Hollywood The Delicate Art of Oscar Campaigns

The Delicate Art of Oscar Campaigns

With the 85th annual Academy Awards set for this Sunday, Spafax’s Maura McWalters reports on the fiercely competitive behind-the-scenes campaigns waged by the Hollywood studios vying for Oscar glory. more

Hollywood Marketing Lessons from The Artist

Marketing Lessons from The Artist

That a mostly silent French film won the Oscar for best picture is reason enough to check out The Artist. But the film’s surprising success carries some important lessons for content creators of all stripes, reports business writer Amanda… more


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