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Articles tagged as: advertising

Q&A, Relationships, Travel

Banking on Airports: Q&A with HSBC’s Global Advertising Head

2010/01/29 | By Dan Levy | Responses (1)

With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.

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Return on Engagement, Travel

Why is the Travel Industry So Afraid of Emotion?

2009/11/03 | By Carolyn Childs | Responses (11)

Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS’ Carolyn Childs thinks it’s time for travel professionals to show some passion.

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Publishing, Q&A, Travel

Mr. Magazine and the Brand Experience

2009/09/15 | By Dan Levy | Responses (15)

They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models.

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AVOD, Design, Travel

Advertising On Demand

2009/09/01 | By Ben Rodier | Responses (4)

On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. But traditional TV advertisers haven’t been able to leverage this new technology to target their ads. Media marketer Ben Rodier suggests it’s time for Broadcasting 2.0.

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Return on Engagement, Travel

Airlines Take Note: It’s a Buyer’s Market in IFE Ad Sales!

2009/06/01 | By Raymond Girard | Responses (1)

If you follow these 10 Ancillary Revenue Rules for Every Airline, getting more money out of passengers through media starts to look easy. It’s not, of course, but with the proper partner, airlines can realize true ROI on their in-flight media offering.

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