Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has… more
The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more
In a realm of offensive scribbles, minimal amenities and if you’re lucky, advertisements featuring Kotex or Durex’s newest compact protection, a few pioneering brands are transforming what may be the most awkward frontier for advertisers:… more
As far as products go, they don’t get much more social than beer so craft breweries around the U.S. have tapped into social media in a big way. Tech writer Paul Spicer explains why marketers and brands of all varieties should catch their draft. more
In light of Alex Rowland’s latest column on the rise of performance-based online video advertising we thought we’d share a few strategies that some of the top independent content creators on YouTube are using to make money. Lots of money. As it… more
If an ad plays on YouTube and nobody watches it, does it make an impression? In his latest column, Alphabird's Alex Rowland breaks down the increasingly complex online video advertising game and why it all comes… more
Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more
Curating the web.
If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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