How Mad Men Changed Television Marketing
With everyone’s favourite ad agency drama returning next week, Spafax’s resident TV expert Maura McWalters looks at how Mad Men changed the game for brands on television. more
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Topic: advertising
The New Normal: Why LGBT Advertising Is Going Mainstream
Advertising to the gay community was once left to the fringes. But as America’s straight public grows more accepting, gay-friendly ads aren’t the statements they used to be – they’re the new normal. more
Olympic Flag Carrier: Q&A with British Airways
British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more
Euro 2012 Marketing Roundup
Three weeks, 16 teams and millions of fanatics; that’s Euro 2012 in a nutshell. And with media and commercial rights making up over 80 percent of UEFA’s €1.3 billion tournament earnings, the stakes are as high for sponsors as they are for the… more
Super Bowl Ad Roundup
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
How Social Media Changed the Super Bowl
Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has… more
Digital De-Siloed: Five Lessons from Dx3 Canada 2012
The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more
Brand Fiction Gone Mad: Video Q&A with Helen Klein Ross
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
Asia Gets Innovative at the Festival of Media Awards
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more
The Last Frontier: Creative Bathroom Advertising
In a realm of offensive scribbles, minimal amenities and if you’re lucky, advertisements featuring Kotex or Durex’s newest compact protection, a few pioneering brands are transforming what may be the most awkward frontier for advertisers:… more
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Marketing Lessons from the Wu-Tang Clan 
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Five Journalism Habits Brands Should Avoid