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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Advertising Why Brands Don’t Need More Ads

Why Brands Don’t Need More Ads

Programmatic may be the sexy new buzzword of the advertising world, but Purch’s Mike Kisseberth cautions that more automation can lead to more clutter. And when it comes to paid media on the web, less is best. more

Marketing Marketing to Millennials

Marketing to Millennials

The term “Millennial” means different things to different people, but understanding what motivates this generation of digital natives is vital for forward-thinking brands, writes author T. Scott Gross. more

Q&A Olympic Flag Carrier: Q&A with British Airways

Olympic Flag Carrier: Q&A with British Airways

British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more

The Sparkbeat Euro 2012 Marketing Roundup

Euro 2012 Marketing Roundup

Three weeks, 16 teams and millions of fanatics; that’s Euro 2012 in a nutshell. And with media and commercial rights making up over 80 percent of UEFA’s €1.3 billion tournament earnings, the stakes are as high for sponsors as they are for the… more

The Sparkbeat Super Bowl Ad Roundup

Super Bowl Ad Roundup

Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more

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