Museums, department stores and even Major League Baseball are betting on beacon technology to improve the customer experience. In our latest Engagement Checkup, Spafax’s Nicole Pacampara finds out whether beacons will make brand messaging useful or… more
Programmatic may be the sexy new buzzword of the advertising world, but Purch’s Mike Kisseberth cautions that more automation can lead to more clutter. And when it comes to paid media on the web, less is best. more
It’s called the front page of the internet and the culture maker of the web. So why isn't Reddit more popular among brands? We spoke with Erik Martin, Reddit’s general manager, to find out. more
The term “Millennial” means different things to different people, but understanding what motivates this generation of digital natives is vital for forward-thinking brands, writes author T. Scott Gross. more
#Too #many #hashtags #can #be #annoying, but if used well hashtags can be a great way to get marketing messages to spread. We break down recent hashtag campaigns, from Kmart to Visa, to find out what works and what doesn’t. more
With everyone’s favourite ad agency drama returning next week, Spafax’s resident TV expert Maura McWalters looks at how Mad Men changed the game for brands on television.
Advertising to the gay community was once left to the fringes. But as America’s straight public grows more accepting, gay-friendly ads aren’t the statements they used to be – they’re the new normal.
British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more
Three weeks, 16 teams and millions of fanatics; that’s Euro 2012 in a nutshell. And with media and commercial rights making up over 80 percent of UEFA’s €1.3 billion tournament earnings, the stakes are as high for sponsors as they are for the… more
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more