Being an open book may seem scary to most businesses but in a world of YouTube, blogging and social networking it’s simply good branding. Marketing veteran and @BrandsConf presenter Hank… more
The TSA implements some touchy new security measures, Amazon sneaks through the doors of it's Brick-and-Mortar competitors, and NetFlix decides that delivery doesn't fly in this week's round up of content, media and travel marketing links. more
Toyota offers some brain-devouring new TV spots, The Cranky Flier discusses the metrics of Southwest’s Bags Fly Free campaign, and AdAge considers the results of the US election in this week’s round up of content, media and travel marketing… more
From Lonelygirl15 to Old Spice’s YouTube blitz, branded entertainment has had its successes on the Web, but not every campaign manages to connect. Alphabird’s Alex Rowland tells brands that the key to online… more
Everyone knows the World Cup in South Africa is one of the biggest sponsorship platforms on earth. But when it comes to stoking African pride, few international brands can compete with MTN, the local cell phone company. Writer David Godsall reports… more
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store? more
With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of… more
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS' Carolyn Childs thinks it's time for travel professionals to show some passion. more
They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models. more
News and insights from our team.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
After Groupon: What’s Next in the Evolution of Online Retail?
Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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