The marketing world has gone digital, making room for small, nimble agencies to compete with the big boys. Do brands go with the new kid or stick to the tried and true? King Fish Media's Gordon Plutsky suggests it’s time for brands to play the… more
The numbers don’t lie; women are severely underrepresented in the tech startup world. With back-to-school season around the corner, marketing strategist Ja-Naé Duane suggests that getting more women interested in math, science and technology… more
Calling himself the Marketoonist, Tom Fishburne creates whimsical custom cartoon campaigns for brands like Kronos, Unilever and the Wall Street Journal. We spoke to him about brand storytelling, agency culture… more
Companies love having celebrities and social media gurus in their camp, but it’s the everyday fans and customers who ultimately make or break a brand. Edelman VP and blogger Michael Brito argues that… more
As Executive Vice President and Chief Creative Officer at Wunderman New York, Nick Moore understands how media, marketing and advertising are being transformed by the digital revolution. We caught up with him… more
Being an open book may seem scary to most businesses but in a world of YouTube, blogging and social networking it’s simply good branding. Marketing veteran and @BrandsConf presenter Hank… more
We've asked some of Sparksheet's all-star contributors to reflect on @BrandsConf's theme, the humanization of brands. Award-winning digital marketer and bestselling author Mitch Joel tells… more
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
The Internet has made business more global but agency culture still varies wildly from place to place. International marketer Miriam Berger shares tips and reflections on working around the world. more
Cramped airplane seats, dimly lit hotel rooms, painfully slow Internet – every business traveller is familiar with the challenges of getting work done on the road. Spafax’s Al St. Germain shares tips for making your next business trip a little… more
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I don’t think nostalgia is unique to the current era. We always do this, because the past...
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Bob Dylan also said “money doesn’t talk, it swears.”
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Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
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Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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