Building the Agency of the Future: Dispatch From a Secret Society
Is the agency of the future being built right before our eyes? Brandscaping author Andrew Davis reports back from a global gathering of elite marketing minds. more
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Topic: agency culture
Transparency is the New Marketing
Whether you’re talking about content marketing, customer service or the business model itself, brand transparency is the key to success in a digital world, suggests marketing consultant Avi Dan. more
Ditch the Pitch: Rethinking the Agency Selection Process
It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century. more
Why You Should Never Make A Deal You Can’t Keep
Creative consultant Ted Leonhardt tells the cautionary tale of two business partners who nearly tear their agency apart over a broken promise. more
How Assumptions Can Lead Us Astray
Sometimes your gut feeling is wrong. Designers, marketers and agencies need to ask their clients the right questions or risk missing out on that golden opportunity, advises creative consultant Ted Leonhardt. more
From Spin to Win: Why PR Needs to Get Down to Business
How do PR professionals change their industry’s reputation from spin zone to profit centre? By breaking out of the media relations box and going back to business school, suggests CEO and author Gini Dietrich. more
Five Lessons for Presenting to the C-Suite
Sparksheet is all about big ideas, but sometimes we need someone to tell us how the smaller things are done. Presentation guru Nancy Duarte offers some tips for engaging senior executives. more
Branding Fun: The Rise of Playfulness at Work
We’re used to seeing work and play as opposites. But adding a little playfulness to the workplace makes for more creative employees and more attractive brands, explains Dutch creative consultant Annemarie Steen. more
Big Agency, Small Agency: Making the Right Choice
The marketing world has gone digital, making room for small, nimble agencies to compete with the big boys. Do brands go with the new kid or stick to the tried and true? King Fish Media's Gordon Plutsky suggests it’s time for brands to play the… more
Solving the Women in Tech Problem
The numbers don’t lie; women are severely underrepresented in the tech startup world. With back-to-school season around the corner, marketing strategist Ja-Naé Duane suggests that getting more women interested in math, science and technology… more
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